[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"services-list":3,"blog-how-to-use-the-mvp-approach-to-develop-your-product-or-software-what-is-a-minimum-viable-product":454},[4,82,159,233,307,381],{"id":5,"sort_order":6,"icon":7,"title":8,"slug":9,"tag":10,"tag_color":11,"headline":12,"description":13,"details":14,"image_url":20,"is_active":21,"created_at":22,"outcome_statement":23,"problem_heading":24,"problem_points":25,"benefits":30,"process_steps":43,"differentiators":56,"faq_items":66,"risk_mitigation":79,"testimonial_id":80,"secondary_image_url":81},"804df37c-c81d-4d70-8f61-e74f8ff19404",1,"🏗️","Tech Product Development","tech-product-development","Core Service","#4368fa","Turn your proven expertise into a market-disrupting platform.","We take the knowledge, processes, and IP that make your business exceptional and engineer it into a scalable tech product your customers can access directly - without you having to be in the room for every delivery.",[15,16,17,18,19],"Full-stack product engineering across web and mobile","Scalable cloud architecture designed for licensing and growth","UX & UI design that converts and retains users","Multi-year product roadmaps aligned to your commercial objectives","Ongoing iteration based on user behaviour and market feedback","https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fservices\u002F1771581940383_Joey_Divya_Hoodies.png",true,"2026-02-20T09:57:49.133845+00:00","Turn your proven expertise into a market-leading SaaS platform that generates recurring revenue.","Sound familiar?",[26,27,28,29],"Your revenue is capped by the number of people you can hire and the hours they can deliver","You've tried no-code tools or spreadsheets and hit a ceiling","Clients keep asking for a platform but you don't know how to build one","You know there's a product in your business but every conversation with dev agencies leaves you more confused",[31,34,37,40],{"label":32,"value":33},"Recurring revenue","Move from project-based billing to a scalable subscription model that compounds over time",{"label":35,"value":36},"Reduced founder reliance","A product that delivers value without business owners being personally involved in every engagement",{"label":38,"value":39},"Exit optionality","Tech businesses exit at 5–12x revenue vs 2–5x profit for service businesses",{"label":41,"value":42},"Market leadership","A platform their competitors can't easily replicate, built on your unique domain expertise",[44,47,50,53],{"label":45,"value":46},"Product architecture","We design the technical foundation - data model, integrations, user experience - so it scales from day one",{"label":48,"value":49},"Iterative build","Focused development sprints with regular demos. You see real progress every two weeks, not after twelve months",{"label":51,"value":52},"User testing","Real users on the platform early, giving feedback that shapes the product around actual behaviour",{"label":54,"value":55},"Launch & scale","We help you launch, onboard early adopters, and build the feedback loops that make the product get better over time",[57,60,63],{"label":58,"value":59},"B2B product specialists","We build B2B SaaS platforms - not websites, not apps. This is all we do and we're very good at it.",{"label":61,"value":62},"Outcome-obsessed","We measure success by your success metrics, not by lines of code",{"label":64,"value":65},"Long-term partner","We don't disappear after launch. We stay with you through scale, iteration, and growth.",[67,70,73,76],{"label":68,"value":69},"How long does it take to build a product?","A first release is typically 3–6 months after Discovery. We prioritise getting a valuable product in front of users fast, then iterate.",{"label":71,"value":72},"How much do I need to invest?","It depends on complexity, but we're transparent about investment up front. Discovery gives you a clear budget before you commit to Build.",{"label":74,"value":75},"Do we need a CTO or technical co-founder?","No. We act as your fractional product and technology team. You focus on the business and the market.",{"label":77,"value":78},"What technology do you use?","We have a highly scalable and proven stack that's already serving millions of users - this is Laravel, Vue & AWS, highly tuned by Wubbleyou to deliver performance. Our focus is on proven, scalable technologies that won't paint you into a corner.","We build iteratively with fortnightly demos - so you see real progress at every stage. Combined with Discovery, you never invest in Build without a validated plan. If something isn't working, we catch it in weeks, not months.","f111406d-2d2e-43d5-9d90-fd8ab1b2d95e",null,{"id":83,"sort_order":84,"icon":85,"title":86,"slug":87,"tag":88,"tag_color":89,"headline":90,"description":91,"details":92,"image_url":97,"is_active":21,"created_at":98,"outcome_statement":99,"problem_heading":24,"problem_points":100,"benefits":105,"process_steps":121,"differentiators":134,"faq_items":144,"risk_mitigation":157,"testimonial_id":158,"secondary_image_url":81},"5f0aedc2-2c9f-4ec4-b7a7-8f5d7f7560bc",2,"🧭","Discovery Journey","discovery-journey","De-risk First","#1fcce8","Shape the right problem before you spend a penny on building.","Our intense 6–8 week discovery process is designed to give you absolute clarity on what to build, for whom, and in what order. It's the most important thing we do -  and it typically saves clients 5 figures on product builds by eliminating the wrong assumptions early.",[93,94,95,96],"Stakeholder and user research interviews","Product blueprint and feature prioritisation","Technical scoping and architecture recommendations","Commercial model and pricing strategy validation","https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fservices\u002F1771551490383_1721753344239.jpg","2026-02-19T21:21:26.524359+00:00","Building the wrong product is an expensive mistake - before investing a single penny in development.",[101,102,103,104],"You know there's a product in your business but you don't know where to start","You've had conversations with agencies before and left more confused than when you started","You're worried about building the wrong thing at the wrong time","Your team is too busy delivering to step back and think strategically about product",[106,109,112,115,118],{"label":107,"value":108},"Validated opportunity","A clear, evidence-based assessment of whether your product idea has legs - before you commit budget",{"label":110,"value":111},"Clear blueprint","A detailed product specification and technical roadmap you can take to any development partner",{"label":113,"value":114},"A prototype product","A product that you can actually use, showing how the user journey and product works",{"label":116,"value":117},"De-risked investment","Confidence that you're building the right thing for the right market, with the right approach",{"label":119,"value":120},"Aligned stakeholders","Everyone in the business understands the vision, the plan, and what success looks like",[122,125,128,131],{"label":123,"value":124},"Deep-dive sessions","We immerse ourselves in your business - your expertise, your clients, your operations - to understand what makes you different",{"label":126,"value":127},"Finding Value","We understand the value in your business, and work out what assets\u002FIP you have which translate well into productisation",{"label":129,"value":130},"Product definition","We define the core product - features, user journeys, technical architecture - in enough detail to build from",{"label":132,"value":133},"Blueprint delivery","You get a comprehensive blueprint: product spec, roadmap, and usable prototype - ready to act on",[135,138,141],{"label":136,"value":137},"Strategic, not just technical","We think about your business model, your market, and your exit - not just the technology",{"label":139,"value":140},"Founder-focused","We've guided dozens of service-led founders through this exact transition. We speak your language, not tech jargon",{"label":142,"value":143},"Genuinely de-risked","Discovery exists to protect you from the most expensive mistake in tech: building the wrong thing",[145,148,151,154],{"label":146,"value":147},"How long does Discovery take?","Typically 6–8 weeks. Intensive enough to be thorough, short enough to maintain momentum.",{"label":149,"value":150},"What do I get at the end?","A comprehensive product blueprint including specification, usable prototype, and a phased roadmap we can jointly act on immediately.",{"label":152,"value":153},"What if we already know what we want to build?","Even experienced founders benefit from Discovery. It pressure-tests assumptions, uncovers blind spots, and ensures you're building for your market - not just your instinct.  There can be a difference between what a founder wants, and what they need.  We are productisation experts, and we listen - you will see significant benefit when we take your ideas and thinking, and distil them with our own ability.",{"label":155,"value":156},"Can we skip Discovery and go straight to Build?","We always recommend it, but if you have an existing spec or have completed a thorough discovery elsewhere, we'll assess it honestly and tell you if it's ready. Our experience is that others do not do discovery as well as us for B2B tech products - we are very good at it.  If your existing spec has issues, we will be up front - if we like it, we'll be equally as up front!","Discovery is designed to be the lowest-risk entry point. You invest a fraction of a full build investment and together we create a validated plan - if you learn during discovery that this is not a viable strategy, we pivot - you're not locked into an expensive build","82fa0220-2d70-4be2-aca5-0c1e603086e2",{"id":160,"sort_order":161,"icon":162,"title":163,"slug":164,"tag":165,"tag_color":166,"headline":167,"description":168,"details":169,"image_url":175,"is_active":21,"created_at":98,"outcome_statement":176,"problem_heading":24,"problem_points":177,"benefits":182,"process_steps":195,"differentiators":208,"faq_items":218,"risk_mitigation":231,"testimonial_id":232,"secondary_image_url":81},"d6c3eb2c-929d-4662-8ad3-cdce5fe36bfe",3,"🤖","AI Augmentation","ai-augmentation","Competitive Edge","#22c55e","Implement AI, which actually works","We build AI that actually works inside your business and your product, and solves real world problems. We have a unique 'building block' approach, which means we start by solving small problems quickly, and build in time into safely solving big things.",[170,171,172,173,174],"Custom AI agent design and development","LLM integration (OpenAI, Anthropic, and others)","Internal workflow automation and intelligent routing","AI-assisted product features for your B2B platform","AI strategy and implementation roadmap","https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fservices\u002F1771551565494_Mark_Divya_Emily_Joey.png","Embed AI into your product or operations to unlock efficiency gains your competitors can't match.",[178,179,180,181],"You know AI could help your business but you're overwhelmed by the hype and don't know where to start","You've seen competitors talk about AI and worry you're falling behind","Your team spends hours on repetitive tasks that feel like they should be automated","You're nervous about getting AI wrong - the wrong investment, the wrong approach, the wrong timing",[183,186,189,192],{"label":184,"value":185},"Competitive advantage","Capabilities your competitors don't have - embedded into your product or workflow, not bolted on",{"label":187,"value":188},"Operational efficiency","Automate the repetitive, high-volume work that consumes your team's time and energy",{"label":190,"value":191},"Scalable intelligence","AI that gets better as your data grows - a compounding asset, not a one-off tool",{"label":193,"value":194},"Practical, not theoretical","Working AI in your product within weeks, not a research project that never ships",[196,199,202,205],{"label":197,"value":198},"AI opportunity audit","We map your processes and product to identify where AI creates genuine value - not where it just sounds impressive",{"label":200,"value":201},"Proof of concept","A focused prototype that proves the approach works with your real data, before you commit to full integration",{"label":203,"value":204},"Production integration","We build the AI into your product or workflow properly - secure, scalable, and maintainable",{"label":206,"value":207},"Optimisation & learning","We monitor, tune, and improve the AI based on real usage data so it keeps getting better",[209,212,215],{"label":210,"value":211},"Practical, not hype-driven","We only recommend AI where it creates measurable value. If a simpler solution works better, we'll tell you.",{"label":213,"value":214},"Integrated, not bolted on","AI is built into your product architecture from the start - not a fragile add-on that breaks",{"label":216,"value":217},"B2B context experts","We understand B2B workflows, compliance requirements, and the practical constraints of real businesses",[219,222,225,228],{"label":220,"value":221},"Do we need a data scientist?","No. We handle the technical complexity. You bring the domain expertise and business context.",{"label":223,"value":224},"What kind of AI are we talking about?","It depends on the problem - document processing, intelligent automation, natural language interfaces, predictive analytics. We match the technology to the outcome.",{"label":226,"value":227},"Is our data good enough for AI?","Often yes, even if it needs work. It's the first thing we assess - as it's important we avoid a \"garbage in \u002F garbage out\" problem - if we believe a project will fail for this reason - we will be up front.",{"label":229,"value":230},"What about data privacy and security?","We take this seriously. All AI implementations follow data protection best practices, and we work with you to understand your needs to find the model and provider to provide the level of protection you need.","We start with a focused proof of concept using your real data - so you can see actual results before committing to full integration. Whilst theory is a part, it's not the result - our focus is on execution that makes a positive state change in your business. If AI isn't the right answer, we'll tell you before you spend a penny on it.","cb026b97-f41e-4d15-b17b-6d095fc36a47",{"id":234,"sort_order":235,"icon":236,"title":237,"slug":238,"tag":239,"tag_color":240,"headline":241,"description":242,"details":243,"image_url":249,"is_active":21,"created_at":98,"outcome_statement":250,"problem_heading":24,"problem_points":251,"benefits":256,"process_steps":269,"differentiators":282,"faq_items":292,"risk_mitigation":305,"testimonial_id":306,"secondary_image_url":81},"b195ddb0-5fc4-4b21-80b0-5ebf5d081fa2",4,"📊","Business Intelligence","business-intelligence","Clarity","#f59e0b","See your product performance, and make better decisions, faster.","What numbers must improve to achieve your 3–5 year goals? We create that clarity, build the integration layer to unify your data, and surface it in real-time dashboards that make the right decision obvious.",[244,245,246,247,248],"KPI definition and metric framework design","Data integration layer connecting your existing systems","Real-time executive and operational dashboards","Adoption and performance tracking for your tech product","Reporting infrastructure that scales as your business does","https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fservices\u002F1771551590260_divya_joey.png","Get the visibility you need to make confident decisions - without waiting for someone to pull a report.",[252,253,254,255],"You're making important decisions based on gut feel because you can't get the data fast enough","Your numbers live in five different spreadsheets and nobody agrees on which one is right","You only find out about problems after they've already cost you money","Your board or investors want reporting you can't currently produce without days of manual work",[257,260,263,266],{"label":258,"value":259},"Real-time visibility","See how your business is performing right now - revenue, pipeline, operations - in one place",{"label":261,"value":262},"Confident decisions","Make strategic choices backed by data, not instinct. Faster decisions, fewer regrets.",{"label":264,"value":265},"Early warning systems","Spot problems before they become crises - pipeline drops, churn signals, delivery bottlenecks",{"label":267,"value":268},"Investor-ready reporting","Professional, automated reporting that tells the story your board and investors need to hear",[270,273,276,279],{"label":271,"value":272},"Data audit","We map your data landscape - where it lives, what shape it's in, and what questions you most need it to answer",{"label":274,"value":275},"Architecture & design","We design a data architecture that brings your information together and makes it queryable and reliable",{"label":277,"value":278},"Dashboard build","We build the dashboards and reports you actually need - focused on decisions, not vanity metrics",{"label":280,"value":281},"Training & handover","We make sure you and your team can use, trust, and extend the system independently",[283,286,289],{"label":284,"value":285},"Designed for founders, not analysts","We build dashboards that answer business questions, not ones that require a data degree to interpret",{"label":287,"value":288},"Actionable, not academic","Every metric we surface is connected to a decision you can make or an action you can take",{"label":290,"value":291},"Integrated into your workflow","BI that lives where you work - not another tool you have to remember to check",[293,296,299,302],{"label":294,"value":295},"What data sources can you work with?","Almost anything - CRM, accounting, project management, spreadsheets, databases, APIs. If it holds data, we can likely connect it.",{"label":297,"value":298},"Do we need a data warehouse?","Sometimes, but not always. When we build a product with you, we handle this by default, so it's not something you need to worry about.",{"label":300,"value":301},"How long until we see results?","First dashboards are typically live within 4–6 weeks. We start with your highest-value questions and build outward.",{"label":303,"value":304},"Can our team maintain this themselves?","That's the goal. We build for handover, not dependency. Training and documentation are included.","We start with your highest-value questions and build outward - so you get actionable insights from day one, not after a six-month data warehousing project. If your data isn't ready, we'll tell you honestly and help you fix it first.","b05514e7-0f31-409b-8291-e25115729052",{"id":308,"sort_order":309,"icon":310,"title":311,"slug":312,"tag":313,"tag_color":314,"headline":315,"description":316,"details":317,"image_url":323,"is_active":21,"created_at":98,"outcome_statement":324,"problem_heading":24,"problem_points":325,"benefits":330,"process_steps":343,"differentiators":356,"faq_items":366,"risk_mitigation":379,"testimonial_id":380,"secondary_image_url":81},"cd8895d6-704d-48d2-adad-7c1afc0d80fb",5,"⚙️","Internal Platform Layer","internal-platform-layer","Foundation","#8b5cf6","Build the internal engine that powers your external product.","Productisation without an internal layer creates new chaos. We build the automation, workflow standardisation, and internal tooling that supports your external product - so that as volume grows, your team's effort doesn't grow at the same rate.",[318,319,320,321,322],"Business process analysis and workflow mapping","Automation of repetitive internal operations","System integration across your existing tech stack","Internal tools purpose-built for your team's workflows","The foundation that makes your external product financially viable at scale","https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fservices\u002F1771551603740_Emily.png","Replace the spreadsheets and manual processes holding your business back with a platform that scales with you.",[326,327,328,329],"Your operations run on spreadsheets, email chains, and tribal knowledge that only you understand","You can't delegate confidently because there's no system - just people who know how things work","Every new hire takes months to get productive because nothing is documented or systematised","You've looked at off-the-shelf tools but nothing fits how your business actually operates",[331,334,337,340],{"label":332,"value":333},"Operational clarity","A single source of truth for your core processes - visible, measurable, and not dependent on any one person",{"label":335,"value":336},"Confident delegation","Systems that let your team deliver to your standard without you being in every decision",{"label":338,"value":339},"Scalable operations","Grow your business without proportionally growing your headcount or your stress levels",{"label":341,"value":342},"Founder freedom","Step back from day-to-day operations knowing the business runs to the standard you set",[344,347,350,353],{"label":345,"value":346},"Process audit","We map how your business actually works - not how it should work on paper, but how it runs in reality",{"label":348,"value":349},"Platform design","We design an internal platform that fits your workflows, your team, and your growth plans",{"label":351,"value":352},"Build & rollout","We build iteratively and roll out in phases - so your team adapts gradually, not all at once",{"label":354,"value":355},"Training & embedding","We make sure your team actually uses it. Training, documentation, and ongoing support until it's second nature",[357,360,363],{"label":358,"value":359},"Built for service businesses","We understand the operational challenges of service-led businesses - because that's all we work with",{"label":361,"value":362},"Designed for operators","Built around how your team works, not how a software vendor thinks they should work",{"label":364,"value":365},"Pragmatic, not perfect","We build what you need now and design for what you'll need next - no over-engineering, no bloat",[367,370,373,376],{"label":368,"value":369},"Is this like an ERP system or CRM?","It can be, but it doesn't have to be. We aren't interested in re-inventing platforms which already do a good job.  We recommend those platforms instead, and focus on building a layer which connects it all together, or solving problems those tools don't.",{"label":371,"value":372},"How disruptive is the transition?","We design for minimal disruption. Phased rollouts, parallel running, and hands-on training mean your business keeps operating while the new system beds in.",{"label":374,"value":375},"What if our processes change?","They will - and that's fine. We build flexible systems designed to evolve with your business, not lock you into today's way of working.",{"label":377,"value":378},"Can this integrate with tools we already use?","Yes. We build to integrate with your existing tools wherever it makes sense - no rip-and-replace required.","We design for how your business actually works - not how a software vendor thinks it should. Phased rollouts mean you never risk your entire operation on a big-bang switch. And because we build iteratively, you see and approve every step before it goes live.","0cf87d40-6d19-4a7d-b2e0-fe82d42107dc",{"id":382,"sort_order":383,"icon":384,"title":385,"slug":386,"tag":387,"tag_color":388,"headline":389,"description":390,"details":391,"image_url":397,"is_active":21,"created_at":98,"outcome_statement":398,"problem_heading":24,"problem_points":399,"benefits":404,"process_steps":417,"differentiators":430,"faq_items":440,"risk_mitigation":453,"testimonial_id":380,"secondary_image_url":81},"f4bf1e19-4a12-4e43-8d60-bb1d6ca9f9ab",6,"🛡","Support & Maintenance","support-maintenance","Long-term Partnership","#64748b","Your product in safe hands, permanently.","Business-critical products need business-critical support. Once your platform is live, our team stays with it - handling security, scalability, disaster recovery, bug resolution, and the ongoing technical care your users rely on.",[392,393,394,395,396],"Continuous security monitoring and vulnerability management","Performance optimisation and scalability management","Disaster recovery planning and incident response","Bug resolution and quality assurance","Infrastructure and hosting management","https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fservices\u002F1771551647029_Lee_and_Mark_CA.jpg","Keep your product secure, stable, and evolving - without building an in-house dev team.",[400,401,402,403],"Your product is live but the agency that built it has moved on - and you're not sure who's looking after it","You worry about security vulnerabilities but don't have the technical expertise to assess them","Users are requesting features and fixes but you can't iterate fast enough to keep them happy","You're spending more time managing your technology than growing your business",[405,408,411,414],{"label":406,"value":407},"Peace of mind","Know that your product is monitored, maintained, and secure - without it being your problem to manage",{"label":409,"value":410},"Continuous improvement","Regular updates and feature releases that keep your product competitive and your users engaged",{"label":412,"value":413},"Security confidence","Proactive security updates, vulnerability monitoring, and best-practice infrastructure management",{"label":415,"value":416},"Expert on call","A technical team that knows your product inside out, available when you need them",[418,421,424,427],{"label":419,"value":420},"Technical audit","We assess your current codebase, infrastructure, and security posture - whether we built it or someone else did",{"label":422,"value":423},"Support agreement","A clear, transparent support plan tailored to your product's needs and your budget",{"label":425,"value":426},"Ongoing development","Regular sprints to ship fixes, features, and improvements - keeping your product moving forward",{"label":428,"value":429},"Quarterly reviews","Strategic check-ins to assess product health, plan upcoming work, and align on priorities",[431,434,437],{"label":432,"value":433},"We built it or we'll learn it","Whether we built your product originally or inherited it, we take full ownership and accountability",{"label":435,"value":436},"Proactive, not reactive","We don't wait for things to break. Monitoring, updates, and improvements happen continuously.",{"label":438,"value":439},"Strategic partner, not helpdesk","We think about where your product should go next - not just what's broken today",[441,444,447,450],{"label":442,"value":443},"What are your response times?","It depends on the support tier, but critical issues are typically acknowledged within hours. We'll agree SLAs that match your needs.",{"label":445,"value":446},"Can you work on code someone else built?","Yes. We regularly take over products built by other teams. The technical audit gives us - and you - a clear picture of what we're working with.",{"label":448,"value":449},"What's included in support?","It varies by plan, but typically: bug fixes, security updates, performance monitoring, minor feature work, and regular communication. We'll tailor it to your needs.",{"label":451,"value":452},"Is there a minimum commitment?","We typically work on rolling quarterly agreements. Long enough to be effective, flexible enough that you're never locked in.","We start every engagement with a thorough technical audit - so we understand your codebase before making any changes. No surprises, no guesswork. And our rolling agreements mean you're never locked into a long-term contract that isn't working.",{"id":455,"slug":456,"title":457,"description":457,"hero_image_url":458,"hero_image_alt":457,"body_html":459,"category":460,"author":461,"published_at":462,"reading_time_minutes":463,"featured":464,"is_active":21,"sort_order":465,"created_at":466,"updated_at":467},"9314a783-3048-4925-8d4c-783e3dbcd422","how-to-use-the-mvp-approach-to-develop-your-product-or-software-what-is-a-minimum-viable-product","How to use the MVP approach to develop your product or software What is a Minimum Viable Product?","https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fblog\u002F5293ee8e90c6.png","\u003Cp>“The version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort”.\u003C\u002Fp>\u003Cp>\u003Cstrong>~ \u003C\u002Fstrong>\u003Cem>\u003Cstrong>Eric Ries\u003C\u002Fstrong>\u003C\u002Fem>\u003C\u002Fp>\u003Cp> “A development technique in which a new product is introduced in the market with basic features, but enough to get the attention of the customers. The final product is released in the market only after getting sufficient feedback from the product’s initial users”.\u003C\u002Fp>\u003Cp>\u003Cstrong>~ \u003C\u002Fstrong>\u003Cem>\u003Cstrong>The Economic Times\u003C\u002Fstrong>\u003C\u002Fem>\u003C\u002Fp>\u003Cp>The MVP approach helps you to learn which ideas (assumptions) work and what doesn’t work very early in the development process, making the MVP approach important to follow when creating a product for the first time, or if you create alternative versions of a product.\u003C\u002Fp>\u003Ch4>The history of MVP\u003C\u002Fh4>\u003Cp>The term Minimum Viable Product was invented in 2001 by the CEO of SyncDev, Frank Robinson. Since the term was self-explanatory and the approach made sense to project managers, it went viral immediately and it started to appear in popular books, such as \u003Cem>The Lean Startup\u003C\u002Fem> (which pushes MVP software development) and the \u003Cem>Business Model Canvas\u003C\u002Fem>.\u003C\u002Fp>\u003Cp>The MVP approach was created to encourage project managers and start-up businesses to work smarter, not harder. This is to develop a product to test within the market with the least amount of effort, reducing the risk of working on additional features that don’t work, or features which customers simply don’t care about.\u003C\u002Fp>\u003Cp>Here are just some of the big-name companies that got started by following the MVP approach:\u003C\u002Fp>\u003Cul>\u003Cli data-preset-tag=\"p\">\u003Cp>\u003Cem>\u003Cstrong>Dropbox\u003C\u002Fstrong>\u003C\u002Fem> – They released a video containing a demo of Dropbox, rather than releasing a physical product.\u003C\u002Fp>\u003C\u002Fli>\u003Cli data-preset-tag=\"p\">\u003Cp>\u003Cem>\u003Cstrong>Uber\u003C\u002Fstrong>\u003C\u002Fem> – This was once a very simple version that was only used by the founders and their friends, practicing MVP software development.\u003C\u002Fp>\u003C\u002Fli>\u003Cli data-preset-tag=\"p\">\u003Cp>\u003Cem>\u003Cstrong>Airbnb\u003C\u002Fstrong>\u003C\u002Fem> – This was set up by creating a website to rent out a living room filled with mattresses.\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cimg alt=\"\" src=\"https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fblog\u002F001fe7044add.png\">\u003Ch4>Why should I build a MVP\u003Cstrong>?\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Whether you’re creating an MVP software application, a physical product, starting a business, or undertaking any other project involving a venture into the unknown; it’s always beneficial to adopt the MVP approach to reduce risk, learn quickly and importantly, save money. Here’s why:\u003C\u002Fp>\u003Col style=\"--list-style-type: none;\">\u003Cli data-preset-tag=\"p\">\u003Cp>\u003Cstrong>Minimal Waste\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>The MVP approach allows for a product to be created with only the essential features to let the product serve its intended purpose. By leaving the non-essential features for future development, we can test each additional feature to analyse whether it would improve the performance of the initial product, or whether it would be classified as waste (features that aren’t relevant to the audience).\u003C\u002Fp>\u003Cp>This is a fantastic approach to use, for example, if the customer decides that they no longer want or need the product – only a portion of the time and money spent creating the product would be lost, as opposed to being in this very situation after completing the entire product.  It’s common to get caught up in the excitement and jump into developing a feature rich and comprehensive product, but this can be a fatal mistake.  It’s important to test your assumptions with the least waste possible.\u003C\u002Fp>\u003Col style=\"--list-style-type: none;\">\u003Cli data-preset-tag=\"p\">\u003Cp>\u003Cstrong>It Saves Time\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>Imagine creating an entire product from start to finish that you think your customers will like, you release it and you hope to achieve a high level of success. It turns out that your customers are against the idea of using a specific feature, but you don’t know which one.\u003C\u002Fp>\u003Cp>The above scenario happened to IMVU, which is now an extremely successful instant messenger that lets you meet, chat and play with people around the world through avatars in a 3D environment. The initial assumption was made that the users wanted to connect with their ‘real life’ friends online, but as it transpired, users wanted to interact with strangers and make new friends instead. All that effort developing a feature rich product was wasted, and IMVU had to go back to the drawing board and discover what their customers really wanted. They then started practicing MVP software development, and made only the minimal changes needed to test their assumptions - this paid off.\u003C\u002Fp>\u003Cp>If you choose to create a feature rich and polished product on your first attempt, you risk having to undo all your hard work, painfully redeveloping it with evidence and then re-release it. You could prevent this by developing the product using the MVP approach and delivering the project in stages (also known as working agile).\u003C\u002Fp>\u003Col style=\"--list-style-type: none;\">\u003Cli data-preset-tag=\"p\">\u003Cp>\u003Cstrong>Build-Measure-Learn\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>The Build-Measure-Learn feedback loop is a technique all project managers should follow to continuously improve their product. This is achieved by testing various assumptions, measuring performance and learning how to improve based on evidence.  This reduces waste and increases the momentum of your development.\u003C\u002Fp>\u003Cp>Here’s how to perform the feedback loop:\u003C\u002Fp>\u003Cp>\u003Cstrong>Build\u003C\u002Fstrong> – Choose one assumption to test that either yourself or the customer has thought up when visualising the ideal outcome of the product and then incorporate it into the product. It’s important to ensure you’re able to learn from this, so make sure that if you’re running several tests, they don’t interfere with each other.  If you’re unsure whether you’re able to do that, start by testing one assumption at a time to examine exactly what works and what doesn’t work.  You must also determine how the assumption will positively impact your product, so you’re able to measure and learn.\u003C\u002Fp>\u003Cp>\u003Cstrong>Measure\u003C\u002Fstrong> – Analyse the metrics when testing that assumption. Did the consumer attempt to use the feature? Did the consumer use it correctly? Did the consumer provide a positive or negative review of the feature in the App Store\u002FPlay Store? Did sales increase or decrease when you added the new feature? These are just some of the points you must consider to learn if it was a valid assumption.\u003C\u002Fp>\u003Cp>\u003Cstrong>Learn\u003C\u002Fstrong> – After incorporating the assumption into the product and measuring its progress, you must then make the decision to pivot (change the feature’s\u002Fproduct’s course of action) or persevere (continue on the same path). The simplest way to do this is to determine whether it met your goal or positively impacted your product.  After making the decision, you’re able to dig deeper by iterating the feature, or proceed to test a new assumption by going through the loop again by doing MVP software development.\u003C\u002Fp>\u003Col style=\"--list-style-type: none;\">\u003Cli data-preset-tag=\"p\">\u003Cp>\u003Cstrong>Allows for Pivoting\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>From the research conducted during the creation of this blog, we discovered that many companies speculate that working MVP leads to the failure of the product, for example:\u003C\u002Fp>\u003Cul>\u003Cli data-preset-tag=\"p\">\u003Cp>“Having just the minimum is no longer a way to attract attention from would be customers”\u003C\u002Fp>\u003C\u002Fli>\u003Cli data-preset-tag=\"p\">\u003Cp>“If you underwhelm or disappoint this early group of users, in many cases they won’t give your product another chance”\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>A lot of products fail for various reasons, it’s what you do next that matters. The idea of the MVP approach is to eliminate waste by testing assumptions, and therefore failure is a positive experience as long as you’re able to learn something useful to move closer to your goal. In other words, you must ‘fail forward’ to achieve success, and the faster you do this the better.\u003C\u002Fp>\u003Cp>Eric Ries mentioned in his book that even after a company achieves initial success in the product developed, the company must continue to pivot its products. He believes that pivoting is a permanent fact of life for any growing business and great results are achieved when you pivot your product or company message.\u003C\u002Fp>\u003Cp>Contrasting to this, pivoting is also a great idea when you’ve reached the end of idea generation for a particular product and you find that your target audience aren’t fully connecting with the product as much as you initially thought. You must expect failure along the route to achieving your goal.\u003C\u002Fp>\u003Cp>Pivoting doesn’t mean you change everything about your product; you simply make changes to the current course of action to achieve success.\u003C\u002Fp>\u003Ch4>Summary\u003C\u002Fh4>\u003Cp>Some of the main benefits of the MVP approach are minimal waste, saving time, the Build-Measure-Learn feedback loop and making the conscious decision to pivot regularly.\u003C\u002Fp>\u003Cp>We get that adopting the MVP approach within your organisation brings impact on morale, fear about branding risks and competitors stealing your approach to implement the solution faster than you. However, these fears can be overcome by starting your project as small as possible to only include the essential aspects and using the MVP approach to make sure you get the project right first time.\u003C\u002Fp>\u003Cp>Let’s consider what’s worse:\u003C\u002Fp>\u003Cul>\u003Cli data-preset-tag=\"p\">\u003Cp>Building only the essential aspects of the product to make it functionable to the target audience, releasing it when it is half completed to find out if it’s something the audience would use, then receiving a wealth of feedback to continuously improve the product?\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>OR\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli data-preset-tag=\"p\">\u003Cp>Creating an entire product from start to finish to overcome the fear of branding risk, then spending a lot of time promoting it and helping it reach a large target audience, only for no one to use it?\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>When creating a product using the MVP approach, it’s important to never give up hope when you release it and you find that not every idea works out. Commitment goes a long way and it’ll all pay off when you’re left with a fully functioning product that your target audience is extremely satisfied with. It's extremely important to practice MVP software development when you're in new territory, to ensure that money is not wasted on assumption.\u003C\u002Fp>\u003Cp>If you would like to learn more about how the MVP approach can be adopted within the practices of your company, we recommend that you read \u003Cem>The Lean Startup\u003C\u002Fem> by \u003Cem>Eric Ries\u003C\u002Fem>. Although the title of this book is tailored towards start-up businesses, it’s also highly relevant to businesses that are looking to adopt the MVP approach into their existing strategy. You can purchase the book here.\u003C\u002Fp>","Digital Strategy & Scaleup Growth","","2024-11-07T00:00:00+00:00",8,false,0,"2026-05-05T23:46:44.049684+00:00","2026-05-05T23:46:44.136+00:00"]