[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"services-list":3,"case-studies-list":454},[4,82,159,233,307,381],{"id":5,"sort_order":6,"icon":7,"title":8,"slug":9,"tag":10,"tag_color":11,"headline":12,"description":13,"details":14,"image_url":20,"is_active":21,"created_at":22,"outcome_statement":23,"problem_heading":24,"problem_points":25,"benefits":30,"process_steps":43,"differentiators":56,"faq_items":66,"risk_mitigation":79,"testimonial_id":80,"secondary_image_url":81},"804df37c-c81d-4d70-8f61-e74f8ff19404",1,"🏗️","Tech Product Development","tech-product-development","Core Service","#4368fa","Turn your proven expertise into a market-disrupting platform.","We take the knowledge, processes, and IP that make your business exceptional and engineer it into a scalable tech product your customers can access directly - without you having to be in the room for every delivery.",[15,16,17,18,19],"Full-stack product engineering across web and mobile","Scalable cloud architecture designed for licensing and growth","UX & UI design that converts and retains users","Multi-year product roadmaps aligned to your commercial objectives","Ongoing iteration based on user behaviour and market feedback","https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fservices\u002F1771581940383_Joey_Divya_Hoodies.png",true,"2026-02-20T09:57:49.133845+00:00","Turn your proven expertise into a market-leading SaaS platform that generates recurring revenue.","Sound familiar?",[26,27,28,29],"Your revenue is capped by the number of people you can hire and the hours they can deliver","You've tried no-code tools or spreadsheets and hit a ceiling","Clients keep asking for a platform but you don't know how to build one","You know there's a product in your business but every conversation with dev agencies leaves you more confused",[31,34,37,40],{"label":32,"value":33},"Recurring revenue","Move from project-based billing to a scalable subscription model that compounds over time",{"label":35,"value":36},"Reduced founder reliance","A product that delivers value without business owners being personally involved in every engagement",{"label":38,"value":39},"Exit optionality","Tech businesses exit at 5–12x revenue vs 2–5x profit for service businesses",{"label":41,"value":42},"Market leadership","A platform their competitors can't easily replicate, built on your unique domain expertise",[44,47,50,53],{"label":45,"value":46},"Product architecture","We design the technical foundation - data model, integrations, user experience - so it scales from day one",{"label":48,"value":49},"Iterative build","Focused development sprints with regular demos. You see real progress every two weeks, not after twelve months",{"label":51,"value":52},"User testing","Real users on the platform early, giving feedback that shapes the product around actual behaviour",{"label":54,"value":55},"Launch & scale","We help you launch, onboard early adopters, and build the feedback loops that make the product get better over time",[57,60,63],{"label":58,"value":59},"B2B product specialists","We build B2B SaaS platforms - not websites, not apps. This is all we do and we're very good at it.",{"label":61,"value":62},"Outcome-obsessed","We measure success by your success metrics, not by lines of code",{"label":64,"value":65},"Long-term partner","We don't disappear after launch. We stay with you through scale, iteration, and growth.",[67,70,73,76],{"label":68,"value":69},"How long does it take to build a product?","A first release is typically 3–6 months after Discovery. We prioritise getting a valuable product in front of users fast, then iterate.",{"label":71,"value":72},"How much do I need to invest?","It depends on complexity, but we're transparent about investment up front. Discovery gives you a clear budget before you commit to Build.",{"label":74,"value":75},"Do we need a CTO or technical co-founder?","No. We act as your fractional product and technology team. You focus on the business and the market.",{"label":77,"value":78},"What technology do you use?","We have a highly scalable and proven stack that's already serving millions of users - this is Laravel, Vue & AWS, highly tuned by Wubbleyou to deliver performance. Our focus is on proven, scalable technologies that won't paint you into a corner.","We build iteratively with fortnightly demos - so you see real progress at every stage. Combined with Discovery, you never invest in Build without a validated plan. If something isn't working, we catch it in weeks, not months.","f111406d-2d2e-43d5-9d90-fd8ab1b2d95e",null,{"id":83,"sort_order":84,"icon":85,"title":86,"slug":87,"tag":88,"tag_color":89,"headline":90,"description":91,"details":92,"image_url":97,"is_active":21,"created_at":98,"outcome_statement":99,"problem_heading":24,"problem_points":100,"benefits":105,"process_steps":121,"differentiators":134,"faq_items":144,"risk_mitigation":157,"testimonial_id":158,"secondary_image_url":81},"5f0aedc2-2c9f-4ec4-b7a7-8f5d7f7560bc",2,"🧭","Discovery Journey","discovery-journey","De-risk First","#1fcce8","Shape the right problem before you spend a penny on building.","Our intense 6–8 week discovery process is designed to give you absolute clarity on what to build, for whom, and in what order. It's the most important thing we do -  and it typically saves clients 5 figures on product builds by eliminating the wrong assumptions early.",[93,94,95,96],"Stakeholder and user research interviews","Product blueprint and feature prioritisation","Technical scoping and architecture recommendations","Commercial model and pricing strategy validation","https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fservices\u002F1771551490383_1721753344239.jpg","2026-02-19T21:21:26.524359+00:00","Building the wrong product is an expensive mistake - before investing a single penny in development.",[101,102,103,104],"You know there's a product in your business but you don't know where to start","You've had conversations with agencies before and left more confused than when you started","You're worried about building the wrong thing at the wrong time","Your team is too busy delivering to step back and think strategically about product",[106,109,112,115,118],{"label":107,"value":108},"Validated opportunity","A clear, evidence-based assessment of whether your product idea has legs - before you commit budget",{"label":110,"value":111},"Clear blueprint","A detailed product specification and technical roadmap you can take to any development partner",{"label":113,"value":114},"A prototype product","A product that you can actually use, showing how the user journey and product works",{"label":116,"value":117},"De-risked investment","Confidence that you're building the right thing for the right market, with the right approach",{"label":119,"value":120},"Aligned stakeholders","Everyone in the business understands the vision, the plan, and what success looks like",[122,125,128,131],{"label":123,"value":124},"Deep-dive sessions","We immerse ourselves in your business - your expertise, your clients, your operations - to understand what makes you different",{"label":126,"value":127},"Finding Value","We understand the value in your business, and work out what assets\u002FIP you have which translate well into productisation",{"label":129,"value":130},"Product definition","We define the core product - features, user journeys, technical architecture - in enough detail to build from",{"label":132,"value":133},"Blueprint delivery","You get a comprehensive blueprint: product spec, roadmap, and usable prototype - ready to act on",[135,138,141],{"label":136,"value":137},"Strategic, not just technical","We think about your business model, your market, and your exit - not just the technology",{"label":139,"value":140},"Founder-focused","We've guided dozens of service-led founders through this exact transition. We speak your language, not tech jargon",{"label":142,"value":143},"Genuinely de-risked","Discovery exists to protect you from the most expensive mistake in tech: building the wrong thing",[145,148,151,154],{"label":146,"value":147},"How long does Discovery take?","Typically 6–8 weeks. Intensive enough to be thorough, short enough to maintain momentum.",{"label":149,"value":150},"What do I get at the end?","A comprehensive product blueprint including specification, usable prototype, and a phased roadmap we can jointly act on immediately.",{"label":152,"value":153},"What if we already know what we want to build?","Even experienced founders benefit from Discovery. It pressure-tests assumptions, uncovers blind spots, and ensures you're building for your market - not just your instinct.  There can be a difference between what a founder wants, and what they need.  We are productisation experts, and we listen - you will see significant benefit when we take your ideas and thinking, and distil them with our own ability.",{"label":155,"value":156},"Can we skip Discovery and go straight to Build?","We always recommend it, but if you have an existing spec or have completed a thorough discovery elsewhere, we'll assess it honestly and tell you if it's ready. Our experience is that others do not do discovery as well as us for B2B tech products - we are very good at it.  If your existing spec has issues, we will be up front - if we like it, we'll be equally as up front!","Discovery is designed to be the lowest-risk entry point. You invest a fraction of a full build investment and together we create a validated plan - if you learn during discovery that this is not a viable strategy, we pivot - you're not locked into an expensive build","82fa0220-2d70-4be2-aca5-0c1e603086e2",{"id":160,"sort_order":161,"icon":162,"title":163,"slug":164,"tag":165,"tag_color":166,"headline":167,"description":168,"details":169,"image_url":175,"is_active":21,"created_at":98,"outcome_statement":176,"problem_heading":24,"problem_points":177,"benefits":182,"process_steps":195,"differentiators":208,"faq_items":218,"risk_mitigation":231,"testimonial_id":232,"secondary_image_url":81},"d6c3eb2c-929d-4662-8ad3-cdce5fe36bfe",3,"🤖","AI Augmentation","ai-augmentation","Competitive Edge","#22c55e","Implement AI, which actually works","We build AI that actually works inside your business and your product, and solves real world problems. We have a unique 'building block' approach, which means we start by solving small problems quickly, and build in time into safely solving big things.",[170,171,172,173,174],"Custom AI agent design and development","LLM integration (OpenAI, Anthropic, and others)","Internal workflow automation and intelligent routing","AI-assisted product features for your B2B platform","AI strategy and implementation roadmap","https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fservices\u002F1771551565494_Mark_Divya_Emily_Joey.png","Embed AI into your product or operations to unlock efficiency gains your competitors can't match.",[178,179,180,181],"You know AI could help your business but you're overwhelmed by the hype and don't know where to start","You've seen competitors talk about AI and worry you're falling behind","Your team spends hours on repetitive tasks that feel like they should be automated","You're nervous about getting AI wrong - the wrong investment, the wrong approach, the wrong timing",[183,186,189,192],{"label":184,"value":185},"Competitive advantage","Capabilities your competitors don't have - embedded into your product or workflow, not bolted on",{"label":187,"value":188},"Operational efficiency","Automate the repetitive, high-volume work that consumes your team's time and energy",{"label":190,"value":191},"Scalable intelligence","AI that gets better as your data grows - a compounding asset, not a one-off tool",{"label":193,"value":194},"Practical, not theoretical","Working AI in your product within weeks, not a research project that never ships",[196,199,202,205],{"label":197,"value":198},"AI opportunity audit","We map your processes and product to identify where AI creates genuine value - not where it just sounds impressive",{"label":200,"value":201},"Proof of concept","A focused prototype that proves the approach works with your real data, before you commit to full integration",{"label":203,"value":204},"Production integration","We build the AI into your product or workflow properly - secure, scalable, and maintainable",{"label":206,"value":207},"Optimisation & learning","We monitor, tune, and improve the AI based on real usage data so it keeps getting better",[209,212,215],{"label":210,"value":211},"Practical, not hype-driven","We only recommend AI where it creates measurable value. If a simpler solution works better, we'll tell you.",{"label":213,"value":214},"Integrated, not bolted on","AI is built into your product architecture from the start - not a fragile add-on that breaks",{"label":216,"value":217},"B2B context experts","We understand B2B workflows, compliance requirements, and the practical constraints of real businesses",[219,222,225,228],{"label":220,"value":221},"Do we need a data scientist?","No. We handle the technical complexity. You bring the domain expertise and business context.",{"label":223,"value":224},"What kind of AI are we talking about?","It depends on the problem - document processing, intelligent automation, natural language interfaces, predictive analytics. We match the technology to the outcome.",{"label":226,"value":227},"Is our data good enough for AI?","Often yes, even if it needs work. It's the first thing we assess - as it's important we avoid a \"garbage in \u002F garbage out\" problem - if we believe a project will fail for this reason - we will be up front.",{"label":229,"value":230},"What about data privacy and security?","We take this seriously. All AI implementations follow data protection best practices, and we work with you to understand your needs to find the model and provider to provide the level of protection you need.","We start with a focused proof of concept using your real data - so you can see actual results before committing to full integration. Whilst theory is a part, it's not the result - our focus is on execution that makes a positive state change in your business. If AI isn't the right answer, we'll tell you before you spend a penny on it.","cb026b97-f41e-4d15-b17b-6d095fc36a47",{"id":234,"sort_order":235,"icon":236,"title":237,"slug":238,"tag":239,"tag_color":240,"headline":241,"description":242,"details":243,"image_url":249,"is_active":21,"created_at":98,"outcome_statement":250,"problem_heading":24,"problem_points":251,"benefits":256,"process_steps":269,"differentiators":282,"faq_items":292,"risk_mitigation":305,"testimonial_id":306,"secondary_image_url":81},"b195ddb0-5fc4-4b21-80b0-5ebf5d081fa2",4,"📊","Business Intelligence","business-intelligence","Clarity","#f59e0b","See your product performance, and make better decisions, faster.","What numbers must improve to achieve your 3–5 year goals? We create that clarity, build the integration layer to unify your data, and surface it in real-time dashboards that make the right decision obvious.",[244,245,246,247,248],"KPI definition and metric framework design","Data integration layer connecting your existing systems","Real-time executive and operational dashboards","Adoption and performance tracking for your tech product","Reporting infrastructure that scales as your business does","https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fservices\u002F1771551590260_divya_joey.png","Get the visibility you need to make confident decisions - without waiting for someone to pull a report.",[252,253,254,255],"You're making important decisions based on gut feel because you can't get the data fast enough","Your numbers live in five different spreadsheets and nobody agrees on which one is right","You only find out about problems after they've already cost you money","Your board or investors want reporting you can't currently produce without days of manual work",[257,260,263,266],{"label":258,"value":259},"Real-time visibility","See how your business is performing right now - revenue, pipeline, operations - in one place",{"label":261,"value":262},"Confident decisions","Make strategic choices backed by data, not instinct. Faster decisions, fewer regrets.",{"label":264,"value":265},"Early warning systems","Spot problems before they become crises - pipeline drops, churn signals, delivery bottlenecks",{"label":267,"value":268},"Investor-ready reporting","Professional, automated reporting that tells the story your board and investors need to hear",[270,273,276,279],{"label":271,"value":272},"Data audit","We map your data landscape - where it lives, what shape it's in, and what questions you most need it to answer",{"label":274,"value":275},"Architecture & design","We design a data architecture that brings your information together and makes it queryable and reliable",{"label":277,"value":278},"Dashboard build","We build the dashboards and reports you actually need - focused on decisions, not vanity metrics",{"label":280,"value":281},"Training & handover","We make sure you and your team can use, trust, and extend the system independently",[283,286,289],{"label":284,"value":285},"Designed for founders, not analysts","We build dashboards that answer business questions, not ones that require a data degree to interpret",{"label":287,"value":288},"Actionable, not academic","Every metric we surface is connected to a decision you can make or an action you can take",{"label":290,"value":291},"Integrated into your workflow","BI that lives where you work - not another tool you have to remember to check",[293,296,299,302],{"label":294,"value":295},"What data sources can you work with?","Almost anything - CRM, accounting, project management, spreadsheets, databases, APIs. If it holds data, we can likely connect it.",{"label":297,"value":298},"Do we need a data warehouse?","Sometimes, but not always. When we build a product with you, we handle this by default, so it's not something you need to worry about.",{"label":300,"value":301},"How long until we see results?","First dashboards are typically live within 4–6 weeks. We start with your highest-value questions and build outward.",{"label":303,"value":304},"Can our team maintain this themselves?","That's the goal. We build for handover, not dependency. Training and documentation are included.","We start with your highest-value questions and build outward - so you get actionable insights from day one, not after a six-month data warehousing project. If your data isn't ready, we'll tell you honestly and help you fix it first.","b05514e7-0f31-409b-8291-e25115729052",{"id":308,"sort_order":309,"icon":310,"title":311,"slug":312,"tag":313,"tag_color":314,"headline":315,"description":316,"details":317,"image_url":323,"is_active":21,"created_at":98,"outcome_statement":324,"problem_heading":24,"problem_points":325,"benefits":330,"process_steps":343,"differentiators":356,"faq_items":366,"risk_mitigation":379,"testimonial_id":380,"secondary_image_url":81},"cd8895d6-704d-48d2-adad-7c1afc0d80fb",5,"⚙️","Internal Platform Layer","internal-platform-layer","Foundation","#8b5cf6","Build the internal engine that powers your external product.","Productisation without an internal layer creates new chaos. We build the automation, workflow standardisation, and internal tooling that supports your external product - so that as volume grows, your team's effort doesn't grow at the same rate.",[318,319,320,321,322],"Business process analysis and workflow mapping","Automation of repetitive internal operations","System integration across your existing tech stack","Internal tools purpose-built for your team's workflows","The foundation that makes your external product financially viable at scale","https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fservices\u002F1771551603740_Emily.png","Replace the spreadsheets and manual processes holding your business back with a platform that scales with you.",[326,327,328,329],"Your operations run on spreadsheets, email chains, and tribal knowledge that only you understand","You can't delegate confidently because there's no system - just people who know how things work","Every new hire takes months to get productive because nothing is documented or systematised","You've looked at off-the-shelf tools but nothing fits how your business actually operates",[331,334,337,340],{"label":332,"value":333},"Operational clarity","A single source of truth for your core processes - visible, measurable, and not dependent on any one person",{"label":335,"value":336},"Confident delegation","Systems that let your team deliver to your standard without you being in every decision",{"label":338,"value":339},"Scalable operations","Grow your business without proportionally growing your headcount or your stress levels",{"label":341,"value":342},"Founder freedom","Step back from day-to-day operations knowing the business runs to the standard you set",[344,347,350,353],{"label":345,"value":346},"Process audit","We map how your business actually works - not how it should work on paper, but how it runs in reality",{"label":348,"value":349},"Platform design","We design an internal platform that fits your workflows, your team, and your growth plans",{"label":351,"value":352},"Build & rollout","We build iteratively and roll out in phases - so your team adapts gradually, not all at once",{"label":354,"value":355},"Training & embedding","We make sure your team actually uses it. Training, documentation, and ongoing support until it's second nature",[357,360,363],{"label":358,"value":359},"Built for service businesses","We understand the operational challenges of service-led businesses - because that's all we work with",{"label":361,"value":362},"Designed for operators","Built around how your team works, not how a software vendor thinks they should work",{"label":364,"value":365},"Pragmatic, not perfect","We build what you need now and design for what you'll need next - no over-engineering, no bloat",[367,370,373,376],{"label":368,"value":369},"Is this like an ERP system or CRM?","It can be, but it doesn't have to be. We aren't interested in re-inventing platforms which already do a good job.  We recommend those platforms instead, and focus on building a layer which connects it all together, or solving problems those tools don't.",{"label":371,"value":372},"How disruptive is the transition?","We design for minimal disruption. Phased rollouts, parallel running, and hands-on training mean your business keeps operating while the new system beds in.",{"label":374,"value":375},"What if our processes change?","They will - and that's fine. We build flexible systems designed to evolve with your business, not lock you into today's way of working.",{"label":377,"value":378},"Can this integrate with tools we already use?","Yes. We build to integrate with your existing tools wherever it makes sense - no rip-and-replace required.","We design for how your business actually works - not how a software vendor thinks it should. Phased rollouts mean you never risk your entire operation on a big-bang switch. And because we build iteratively, you see and approve every step before it goes live.","0cf87d40-6d19-4a7d-b2e0-fe82d42107dc",{"id":382,"sort_order":383,"icon":384,"title":385,"slug":386,"tag":387,"tag_color":388,"headline":389,"description":390,"details":391,"image_url":397,"is_active":21,"created_at":98,"outcome_statement":398,"problem_heading":24,"problem_points":399,"benefits":404,"process_steps":417,"differentiators":430,"faq_items":440,"risk_mitigation":453,"testimonial_id":380,"secondary_image_url":81},"f4bf1e19-4a12-4e43-8d60-bb1d6ca9f9ab",6,"🛡","Support & Maintenance","support-maintenance","Long-term Partnership","#64748b","Your product in safe hands, permanently.","Business-critical products need business-critical support. Once your platform is live, our team stays with it - handling security, scalability, disaster recovery, bug resolution, and the ongoing technical care your users rely on.",[392,393,394,395,396],"Continuous security monitoring and vulnerability management","Performance optimisation and scalability management","Disaster recovery planning and incident response","Bug resolution and quality assurance","Infrastructure and hosting management","https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fservices\u002F1771551647029_Lee_and_Mark_CA.jpg","Keep your product secure, stable, and evolving - without building an in-house dev team.",[400,401,402,403],"Your product is live but the agency that built it has moved on - and you're not sure who's looking after it","You worry about security vulnerabilities but don't have the technical expertise to assess them","Users are requesting features and fixes but you can't iterate fast enough to keep them happy","You're spending more time managing your technology than growing your business",[405,408,411,414],{"label":406,"value":407},"Peace of mind","Know that your product is monitored, maintained, and secure - without it being your problem to manage",{"label":409,"value":410},"Continuous improvement","Regular updates and feature releases that keep your product competitive and your users engaged",{"label":412,"value":413},"Security confidence","Proactive security updates, vulnerability monitoring, and best-practice infrastructure management",{"label":415,"value":416},"Expert on call","A technical team that knows your product inside out, available when you need them",[418,421,424,427],{"label":419,"value":420},"Technical audit","We assess your current codebase, infrastructure, and security posture - whether we built it or someone else did",{"label":422,"value":423},"Support agreement","A clear, transparent support plan tailored to your product's needs and your budget",{"label":425,"value":426},"Ongoing development","Regular sprints to ship fixes, features, and improvements - keeping your product moving forward",{"label":428,"value":429},"Quarterly reviews","Strategic check-ins to assess product health, plan upcoming work, and align on priorities",[431,434,437],{"label":432,"value":433},"We built it or we'll learn it","Whether we built your product originally or inherited it, we take full ownership and accountability",{"label":435,"value":436},"Proactive, not reactive","We don't wait for things to break. Monitoring, updates, and improvements happen continuously.",{"label":438,"value":439},"Strategic partner, not helpdesk","We think about where your product should go next - not just what's broken today",[441,444,447,450],{"label":442,"value":443},"What are your response times?","It depends on the support tier, but critical issues are typically acknowledged within hours. We'll agree SLAs that match your needs.",{"label":445,"value":446},"Can you work on code someone else built?","Yes. We regularly take over products built by other teams. The technical audit gives us - and you - a clear picture of what we're working with.",{"label":448,"value":449},"What's included in support?","It varies by plan, but typically: bug fixes, security updates, performance monitoring, minor feature work, and regular communication. We'll tailor it to your needs.",{"label":451,"value":452},"Is there a minimum commitment?","We typically work on rolling quarterly agreements. Long enough to be effective, flexible enough that you're never locked in.","We start every engagement with a thorough technical audit - so we understand your codebase before making any changes. No surprises, no guesswork. And our rolling agreements mean you're never locked into a long-term contract that isn't working.",[455,502,538,580,619,662,703],{"id":456,"sort_order":6,"client":457,"slug":458,"industry":459,"partner":460,"summary":461,"outcome":462,"results":463,"services":470,"accent":477,"image_url":478,"is_active":21,"created_at":479,"problem_statement":480,"solution_narrative":481,"full_case_study":482,"timeline":483,"product_features":484,"technologies_used":492,"product_images":497,"client_logo_url":498,"testimonial_quote":499,"testimonial_author":500,"testimonial_author_photo":501,"client_size":498,"region":498},"e7eedc7a-0943-4c31-afb7-8df354c52868","CrowdThreat","crowdthreat","Cybersecurity Intelligence","Michael McCabe, Founder","Founded by former military intelligence operator Michael McCabe, Crowd Threat is a crowd-powered global situational awareness platform designed to address the gaps in traditional threat intelligence models. Built in collaboration with Wubbleyou, the platform decentralises intelligence gathering by enabling local contributors around the world to report threats in real time, combining AI-assisted tools with human verification to build scalable, culturally fluent global insight.","Crowd Threat launched in November and has already attracted a growing number of contributors submitting hundreds of verified threats, providing early evidence that the model can sustain both volume and quality. The platform is designed to scale organically, with compounding data value that enables pattern recognition, trend analysis and future predictive capabilities.",[464,467],{"label":465,"value":466},"Threats per Day","200+",{"label":468,"value":469},"Commercial Interest","Significant",[471,472,473,474,475,476],{"id":160,"slug":164,"title":163},{"id":83,"slug":87,"title":86},{"id":5,"slug":9,"title":8},{"id":234,"slug":238,"title":237},{"id":382,"slug":386,"title":385},{"id":308,"slug":312,"title":311},"#d30d1d","https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fcase-studies\u002F1771554688465_Crowd-Threat.png","2026-02-19T21:22:08.058289+00:00","Traditional threat intelligence models rely on small, centralised analyst teams, often based in the West, attempting to monitor an increasingly complex and fast-moving global landscape. Analysts may lack language skills, cultural context, or proximity to unfolding events, creating gaps in understanding and delayed or incomplete intelligence.\n\nAs Michael McCabe explains, major events make the headlines, but thousands of local and emerging threats are missed. The scale of global intelligence requirements exceeds what centralised teams can realistically monitor.","Crowd Threat was built to fill these gaps by decentralising how global situational awareness is constructed.\n\nThe platform provides a real-time global map of incidents, powered by local contributors who report threats as they happen. Contributors are onboarded and trained, supported by AI-assisted tools that help structure and categorise reports. Each submission is then verified by human analysts.\n\nThe model:\n\n- Enables local cultural fluency and contextual nuance\n- Rewards contributors for speed and accuracy\n- Scales beyond the limits of centralised analyst teams\n- Introduces layered trust and verification processes\n\nWubbleyou partnered with Michael not simply as a development supplier but as a strategic product partner. The collaboration focused on:\n\n- Translating deep intelligence expertise into a usable product\n- Shaping product strategy and user experience\n- Designing scalable technical architecture\n- Providing challenge and restraint to prioritise the 20% delivering 80% of value\n- Grounding the vision in testable, scalable execution","Napoleon Bonaparte once observed that “war is 90 per cent information.” It is a lesson rooted in the power — and fragility — of intelligence.\n\nFor Michael McCabe, a former military intelligence operator, the consequences of incomplete or delayed information are not theoretical. After serving in the British Army and working in the private security sector during deployments in Iraq, he later built Durham-based Intelligence Fusion into a global threat intelligence platform before its acquisition by Sigma7 in 2022.\n\nCrowd Threat builds on that experience.\n\nThe core problem is scale. The world is vast, complex and fast-moving. Traditional intelligence models rely on small, centralised analyst teams attempting to interpret events from afar — often without cultural context or local language fluency. Major events dominate headlines, but thousands of emerging and localised threats never surface.\n\nCrowd Threat addresses this by decentralising intelligence gathering.\n\nThe platform provides a real-time global map of incidents, powered by a distributed network of contributors reporting events as they unfold. Contributors are trained and supported by AI-assisted tools to structure reports and categorise incidents. Submissions are verified by human analysts, ensuring quality control while maintaining scalability.\n\nThe system rewards speed and accuracy, creating incentives aligned with reliable reporting.\n\nImportantly, Crowd Threat was designed to scale organically. As trust grows, verification layers evolve, and the system compounds in value. More contributors lead to broader coverage, faster reporting and richer data. At sufficient scale, this enables pattern recognition, trend analysis and predictive capability — transforming situational awareness into forward-looking intelligence.\n\nTo bring the platform to life, Michael partnered with Wubbleyou.\n\nThe collaboration was not framed as a simple build. Instead, Wubbleyou worked as a strategic partner, helping shape product strategy, user experience and technical architecture while providing disciplined prioritisation. The focus was on testing the highest-value elements first — building the core that delivered disproportionate impact before expanding further.\n\nAs a non-technical founder, Michael credits this grounding influence as critical to ensuring the product was usable, provable and scalable before expansion.\n\nThe partnership also reflects a shared belief in the North East’s capacity to build globally ambitious technology businesses. Both see Crowd Threat as evidence that globally scalable platforms can be designed and delivered from the region.\n\nLaunched in November, Crowd Threat has already attracted a growing contributor base and hundreds of verified threat reports — early proof that decentralised intelligence gathering can sustain both volume and quality.\n\nThe longer-term ambition is clear: not simply to map incidents, but to build a living data engine capable of transforming how organisations understand and respond to global risk.\n\nContent Credit: https:\u002F\u002Fnetimesmagazine.co.uk\u002Fmagazine\u002Fmapping-the-future-of-intelligence\u002F","6 months (with ongoing partnership)",[485,486,487,488,489,490,491],"Real-time global incident map","Crowd-powered reporting network","Contributor onboarding and training process","AI-assisted report structuring and categorisation","Human analyst verification layer","Trust-building and tiered validation mechanisms","Data designed for organisational decision-making inputs",[493,494,495,496],"Laravel","Vue","AWS","Various AI Providers",[],"","An obvious problem in threat intelligence is that the world is a very big place.\n\nYou give local people an easy way to report threats, you verify that information, and you reward speed and accuracy.\n\nI know what I want to achieve with technology, but I don’t pretend to know the best way to do it. Mark and his team helped ground the vision, making sure we built something that worked and that people would actually use, and that we could prove before scaling.","Michael McCabe, Founder, Crowd Threat Ltd","https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fcase-studies\u002Ftestimonials\u002F1771867595112_Screenshot_2026-02-23_172559.png",{"id":503,"sort_order":84,"client":504,"slug":505,"industry":506,"partner":507,"summary":508,"outcome":509,"results":510,"services":517,"accent":11,"image_url":522,"is_active":21,"created_at":479,"problem_statement":523,"solution_narrative":524,"full_case_study":525,"timeline":483,"product_features":526,"technologies_used":531,"product_images":532,"client_logo_url":498,"testimonial_quote":535,"testimonial_author":536,"testimonial_author_photo":537,"client_size":498,"region":498},"b4d6b66a-c3d0-40bf-8757-41894ff75588","Creators Academy","creators-academy","Creative Training & EdTech","Foresight Group","The leadership team behind Foresight, a creative agency delivering face-to-face training and guiding over 200 creators through Adobe certification programmes, recognised the limitations of a traditional B2B service model. To scale beyond geographic constraints and project-based delivery, they created Creators Academy - a scalable development platform reflecting the realities of modern, cross-disciplinary creative work. Wubbleyou partnered strategically to co-create a world-class digital platform built for scale.","The shift from project-based billing to a recurring subscription model transformed the economics of the business. Creators Academy moved from a “nice growth area” to being “front and centre” and uncovered three or four unexpected routes to market. The platform now combines proven market expertise with scalable technology delivering recurring revenue and positioning the business for acquisition-minded companies.",[511,514],{"label":512,"value":513},"Project-based → Recurring subscription","Revenue Model Shift",{"label":515,"value":516},"Routes to Market Identified","+3",[518,519,520,521],{"id":83,"slug":87,"title":86},{"id":234,"slug":238,"title":237},{"id":5,"slug":9,"title":8},{"id":382,"slug":386,"title":385},"https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fcase-studies\u002F1771554587949_Lee_and_Mark_CA.jpg","Foresight has built an impressive reputation delivering face-to-face creative training. Demand was growing, and expertise was proven. However, the traditional B2B service model had limits. \n\nGrowth was geographically constrained, scaling required more service delivery, and many creative teams were being left behind with outdated or informal training that didn’t reflect modern, cross-disciplinary creative work.\n\nThe team recognised the need to evolve beyond service delivery into productisation - creating a scalable platform capable of delivering consistent, recurring value.","Creators Academy was developed as a scalable development platform built to reflect the realities of modern creative roles - where videographers need design skills, designers need video fluency, and all creatives must understand AI-powered tools.\n\nRather than attempting to build internally or hire generic developers, the team formed a strategic partnership with Wubbleyou. Combining industry insight with technical expertise, the two teams co-created a platform designed for scale.","When the leadership team behind Foresight looked at their growing creative agency, they saw both success and limitation. They had built a strong reputation delivering face-to-face creative training and had guided over 200 creators through Adobe certification programmes. Demand was increasing, but the traditional B2B service model had a ceiling.\n\nThey recognised a broader industry challenge: many creative teams were being left behind, relying on informal or outdated development that did not reflect modern, cross-disciplinary realities. Creative roles were evolving - videographers needed design skills, designers needed video fluency, and everyone needed to understand AI-powered creative tools.\n\nThis insight sparked the creation of Creators Academy: a scalable development platform designed to reflect the real demands of contemporary creative work.\n\nHowever, scaling from an agency model to a digital product required a different capability. Geographic limits and project-based billing would restrict long-term growth. The team needed to productise their expertise into a consistent, recurring value model.\n\nRather than building internally or hiring generic developers, Creators Academy formed a strategic partnership with Wubbleyou. By combining deep industry knowledge with Wubbleyou’s expertise in developing digital products for B2B service businesses, they co-created a platform built for scale.\n\nWubbleyou prioritised user experience, understood the needs of modern B2B audiences, and introduced accountability structures that maintained project momentum while allowing flexibility. The partnership enabled Foresight to continue managing day-to-day operations while building a world-class platform.\n\nThe transformation was significant. Shifting from project-based billing to a recurring subscription model changed the economics of the business. The platform uncovered three or four unexpected routes to market and moved from being a peripheral growth idea to becoming central to the company’s future.\n\nCreators Academy now positions itself precisely where acquisition-minded companies look: combining proven market expertise with scalable technology and recurring revenue.\n\nThe replicable formula is clear:\n\n- Deep market insight\n- Proven delivery credibility\n- Strategic technical partnership\n\nFor ambitious service businesses, the lesson is simple: productisation can break geographic and operational ceilings - and create genuine exit value.",[527,528,529,530],"Expert-led masterclasses","Adobe-certified programmes","Workflow tools addressing real creative team challenges","Cross-disciplinary learning model reflecting modern creative roles",[493,494,495],[533],{"url":534,"caption":498},"https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fcase-studies\u002Fproducts\u002F1771863878556_for-web-02-2048x2048.png","This project proves you don’t need a global hub to build a world-class platform.\n\nWe needed a partner that held us accountable and kept us ambitious; but that was also flexible and responsive when we needed to change course.\n\nWe’ve uncovered three or four routes to market we didn’t expect. It’s gone from ‘nice growth area’ to ‘front and centre’.","Lee Daymond, Director","https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fcase-studies\u002Ftestimonials\u002F1771867662558_Screenshot_2026-02-23_172721.png",{"id":539,"sort_order":161,"client":540,"slug":541,"industry":542,"partner":543,"summary":544,"outcome":545,"results":546,"services":556,"accent":240,"image_url":562,"is_active":21,"created_at":479,"problem_statement":563,"solution_narrative":564,"full_case_study":565,"timeline":566,"product_features":567,"technologies_used":575,"product_images":577,"client_logo_url":498,"testimonial_quote":578,"testimonial_author":579,"testimonial_author_photo":498,"client_size":498,"region":498},"14bb66f3-8ed9-4611-862e-782edf707b11","Department for Education","department-for-education","Government & Education","DfE \u002F National Apprenticeship Awards","Since 2017, Wubbleyou has partnered with the Department for Education to design, build and manage the flagship digital platforms behind the National Apprenticeship & Skills Awards (NASA) and National Apprenticeship Week (NAW). What began as a six-week rebuild challenge evolved into an 8+ year (now decade-long contracted) partnership supporting six interconnected platforms, handling millions of interactions annually and serving hundreds of thousands of users.","- 60%+ increase in award applications since 2018\n- Millions of platform interactions annually\n- Hundreds of thousands reached nationally\n- Hundreds of admin hours saved annually through automation\n- 95% of users rated the platform very easy, easy, or average to use",[547,550,553],{"label":548,"value":549},"Contracted partnership length","10+ years",{"label":551,"value":552},"KPI overdelivery","+60%",{"label":554,"value":555},"Products built","Multiple",[557,558,559,560,561],{"id":234,"slug":238,"title":237},{"id":382,"slug":386,"title":385},{"id":5,"slug":9,"title":8},{"id":83,"slug":87,"title":86},{"id":308,"slug":312,"title":311},"https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fcase-studies\u002F1771554600181_DfE_team.jpg","In 2017, the DfE faced both opportunity and pressure.\n\nApprenticeships were a cornerstone of the UK’s skills agenda, but the digital platforms supporting the National Apprenticeship & Skills Awards needed to evolve to match the scale and ambition of the programmes.\n\nThe Department required:\n\n- A rebuilt national digital service under tight deadlines\n- A platform capable of supporting multiple stakeholder groups\n- A system that made celebrating apprenticeships simpler and more engaging\n- Technology that reflected the scale and national importance of the initiative\n\nThe original rebuild challenge was delivered in just six weeks, setting the tone for a long-term relationship.","Through a competitive process, the DfE selected Wubbleyou as its digital partner.\n\nThe collaboration was grounded in shared principles:\n\n- Digital systems should serve people, not process\n- Long-term trust and steady delivery\n\nTogether, the teams now manage six complex but interlinked web portals supporting 11 stakeholder groups.\n\nThe platforms:\n\n- Handle over 1 million interactions annually\n- Support hundreds of thousands of users\n- Automate large portions of the administrative process\n- Enable awards applications, national events, resource distribution and stakeholder engagement\n- Automation embedded within the platforms now saves teams hundreds of hours annually, allowing focus to shift from manual admin to outreach, storytelling and customer service.\n\nThe partnership has strengthened through consecutive competitive tender wins and continues to evolve with new phases including smarter analytics and more personalised user experiences.","In 2017, the Department for Education faced a significant challenge. Apprenticeships were central to the UK’s skills agenda, yet the digital infrastructure supporting its flagship initiatives - the National Apprenticeship & Skills Awards (NASA) and National Apprenticeship Week (NAW) - required rapid evolution.\n\nThe first engagement was ambitious: rebuild a national service in just six weeks.\n\nThrough a competitive process, the DfE selected Wubbleyou as its technology partner. What began under tight deadlines developed into an 8+ year partnership built on trust, delivery and mutual respect - now secured through consecutive competitive tender wins.\n\nToday, Wubbleyou manages six complex but interlinked apprenticeship platforms, supporting 11 stakeholder groups and facilitating over 1 million interactions annually. These flagship products serve hundreds of thousands of users across the UK.\n\nThe impact has been measurable.\n\nIn year one alone, high-quality applications increased by 59%. Since 2018, applications to the awards have grown by over 60%. National Apprenticeship Week now reaches a national audience in the hundreds of thousands, with tens of thousands of resource downloads annually.\n\nCrucially, automation within the system now saves teams hundreds of hours of administrative time each year. This shift enables staff to focus on outreach, storytelling and improving user experience rather than manual process management.\n\nUser satisfaction remains high, with 95% of users rating the platform very easy, easy or average to use.\n\nThe partnership continues to evolve. The next phase includes AI-assisted applications, smarter analytics and increasingly personalised user journeys - extending the platform’s reach and impact while maintaining reliability and scalability.\n\nAt its core, the collaboration demonstrates how long-term digital partnership - built on trust and shared ambition - can transform large-scale public services while maintaining human-centred design.","10+ years through competitive tenders",[568,569,570,571,572,573,574],"Six interconnected apprenticeship platforms","Support for 11 stakeholder groups","Automated application processing","National event resource distribution","Scalable infrastructure handling millions of interactions","Administrative automation saving hundreds of hours annually","Ongoing roadmap including smarter analytics",[493,576,494,495],"Yii2",[],"Working with Wubbleyou has been an excellent experience.\nThey ensured they fully understood our requirements, and delivered exactly what we needed. Throughout the project they have kept us up to speed on developments, taking extra time to explain technical elements we were not familiar with.\n\nThey are exceptionally responsive and always look to add value wherever they can, making suggestions to improve the user experience and the functionality of our site.\n\nThe result is a platform that not only meets our requirements, but exceeds them.","DfE Senior Manager",{"id":581,"sort_order":235,"client":582,"slug":583,"industry":584,"partner":585,"summary":586,"outcome":587,"results":588,"services":598,"accent":603,"image_url":604,"is_active":21,"created_at":479,"problem_statement":605,"solution_narrative":606,"full_case_study":607,"timeline":608,"product_features":609,"technologies_used":615,"product_images":618,"client_logo_url":498,"testimonial_quote":498,"testimonial_author":498,"testimonial_author_photo":498,"client_size":498,"region":498},"aeda8519-8d59-4f06-8e25-4d1f862acc56","NHS Partnership","nhs-partnership","Healthcare & Public Sector","Four NHS Trusts","The NHS partnership was responsible for purchasing hundreds of thousands of products for NHS trusts. However, critical procurement data was being manually analysed via spreadsheets, resulting in inefficiencies, inaccuracies, stress within the team and strained supplier relationships. \n\nWubbleyou developed custom-built software to provide clean, normalised data in real time, processing millions of records automatically and enabling meaningful cost-saving analysis.","Delivery of estimated £200k per annum cost savings, alongside identification of a 7-figure opportunity generated through improved data analysis and visibility.",[589,592,595],{"label":590,"value":591},"Estimated annual cost saving","£200k+",{"label":593,"value":594},"Estimated Turnaround improvement","95%",{"label":596,"value":597},"Analysis opportunity","7-figure",[599,600,601,602],{"id":234,"slug":238,"title":237},{"id":308,"slug":312,"title":311},{"id":5,"slug":9,"title":8},{"id":382,"slug":386,"title":385},"#184090","https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fcase-studies\u002F1771965959134_nhs.png","The NHS partnership was purchasing hundreds of thousands of products across trusts. This created a series of operational and analytical challenges:\n\n- Data analysis was conducted manually “by eye,” making it extremely slow and inaccurate.\n- Analysts were spending significant time manually validating spreadsheets.\n- Time was lost chasing suppliers about data errors.\n- Spreadsheet errors could take months to resolve.\n- There was a high level of stress within the team.\n- Suppliers were frustrated with the system, eroding client relationships.\n- Analysts were unable to focus on identifying cost savings and efficiencies due to unreliable spending data.\n\nIn short, the team lacked clean, accurate, real-time procurement data - preventing them from performing high-value financial analysis.","Wubbleyou developed custom-built software to transform the procurement data process.\n\nThe system:\n\n- Automatically processed millions of records\n- Normalised and cleaned data in real time\n- Eliminated reliance on manual spreadsheet validation\n- Reduced supplier-related data friction\n- Provided reliable spending data for meaningful analysis\n- By automating data processing and cleansing, analysts were able to redirect their time from manual validation towards identifying cost-saving opportunities and efficiency improvements.\n\nThe platform enabled both operational relief and strategic financial insight.","The NHS partnership was responsible for purchasing hundreds of thousands of products for NHS trusts. The scale of procurement created a significant data management challenge.\n\nProcurement data was being analysed manually via spreadsheets. Analysis was conducted “by eye,” resulting in slow processes and frequent inaccuracies. Analysts were spending valuable time validating spreadsheets and chasing suppliers to correct data errors. Spreadsheet discrepancies could take months to resolve.\n\nThis manual process created stress within the team and frustration among suppliers, eroding important working relationships. Crucially, the analysts were unable to focus on identifying cost-saving opportunities because they lacked accurate, normalised spending data.\n\nThe problem was not a lack of talent or ambition within the team - it was a lack of reliable, automated data infrastructure.\n\nWubbleyou developed custom-built software to address the root issue. The platform automatically processed millions of records and provided clean, normalised data in real time. By removing manual spreadsheet validation and standardising data output, the system dramatically improved the speed and reliability of procurement analysis.\n\nWith accurate data available instantly, analysts were able to shift their focus toward identifying cost-saving opportunities and operational efficiencies.\n\nThe result:\n\nEstimated £200,000 per annum in cost savings.\n\nIdentification of a 7-figure opportunity generated through improved analysis.\n\nBeyond the financial impact, the platform reduced stress within the team and improved supplier interactions by eliminating systemic spreadsheet errors and delays.\n\nThis project demonstrates how purpose-built software can unlock value not by replacing people, but by freeing them to focus on higher-impact work.","Multi Year",[610,611,612,613,614],"Custom-built procurement data software","Real-time data normalisation","Automated processing of millions of records","Validation steps moved to supplier, for cleaner data","Analytical capability to identify cost-saving opportunities",[616,617],"PHP","Azure",[],{"id":620,"sort_order":309,"client":621,"slug":622,"industry":623,"partner":621,"summary":624,"outcome":625,"results":626,"services":639,"accent":645,"image_url":646,"is_active":21,"created_at":479,"problem_statement":647,"solution_narrative":648,"full_case_study":649,"timeline":650,"product_features":651,"technologies_used":658,"product_images":659,"client_logo_url":498,"testimonial_quote":660,"testimonial_author":661,"testimonial_author_photo":498,"client_size":498,"region":498},"4edeac78-9347-49ec-9a6e-0ad962724250","UKNAR","uknar","Safety, Compliance & Social Good","UKNAR partnered with Wubbleyou to develop Asbestos SMART Manager (ASM), a bespoke digital system designed to improve how asbestos data is stored, accessed and managed. The platform supports safer decision-making across schools, hospitals and public buildings, helping better protect over 100,000 children and 13,000 teachers in the UK.","- Prototype national asbestos register developed with minimal resources\n- Improved access to up-to-date asbestos information via QR code scanning\n- Enhanced usability and simplicity to support market disruption\n- Positioned UKNAR to influence future national developments",[627,630,633,636],{"label":628,"value":629},"Children Better Protected","100,000+",{"label":631,"value":632},"Teachers Better Protected","13,000",{"label":634,"value":635},"Properties on system","1,400+",{"label":637,"value":638},"Impact","Parliamentary bill read",[640,641,642,643,644],{"id":234,"slug":238,"title":237},{"id":83,"slug":87,"title":86},{"id":5,"slug":9,"title":8},{"id":308,"slug":312,"title":311},{"id":382,"slug":386,"title":385},"#ff4800","https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fcase-studies\u002F1771966301741_uknar.png","Asbestos remains the greatest cause of workplace deaths in the UK, with over 5,000 fatalities annually due to asbestos-related diseases.\n\nDespite being banned in 1999, asbestos remains present in over:\n\n- 2 million buildings\n- 500,000 workplaces\n- 75%+ of schools, hospitals and public buildings\n\nUKNAR recognised the need to improve how asbestos information is stored, accessed and interacted with - particularly in environments where safety, compliance and clarity are critical.\n\nAs a not-for-profit social enterprise operating in a highly sensitive and regulated environment, UKNAR needed:\n\n- A system that simplified complex asbestos data\n- Usability that impressed clients\n- A digital product capable of disrupting traditional approaches\n- A cost-effective solution aligned with limited resources","In partnership with Wubbleyou, UKNAR developed Asbestos SMART Manager (ASM) - a bespoke digital platform designed to store and manage asbestos registers and associated building data.\n\nThe system enables:\n\n- Centralised storage of asbestos registers\n- Secure access for both UKNAR teams and clients\n- Interaction with critical building information\n- Instant access to up-to-date asbestos data via QR code scanning in building lobbies\n- Contractors can scan a QR code and immediately retrieve accurate, current asbestos information - reducing risk and improving compliance in real time.\n\nBeyond functionality, the collaboration emphasised:\n\n- Simplicity of user experience\n- Value for money\n- Alignment with the social enterprise mission\n- Scalability toward a potential national asbestos register\n\nThe result was not just a working product, but a prototype national asbestos register built with minimal resources, positioning UKNAR to influence future legislative and industry development.","Asbestos is the greatest cause of workplace deaths in the UK, responsible for over 5,000 deaths annually.\n\nAlthough banned in 1999, asbestos remains present in over 2 million buildings, 500,000 workplaces, and more than 75% of schools, hospitals and public buildings. The scale of exposure risk is significant - particularly in environments responsible for protecting children, educators and public sector workers.\n\nUKNAR set out to change how asbestos risk information is accessed and managed.\n\nTo do so, they partnered with Wubbleyou to build Asbestos SMART Manager (ASM) - a bespoke digital platform designed to centralise asbestos register data and make it immediately accessible to those who need it.\n\nThe platform allows both UKNAR teams and clients to store, access and interact with critical building-level asbestos information securely.\n\nA contractor arriving on site can simply scan a QR code located in the building lobby and instantly retrieve up-to-date asbestos data. This dramatically improves access to accurate information at the point of decision-making - reducing risk and improving operational safety.\n\nThe collaboration extended beyond technical delivery. As a not-for-profit social enterprise, UKNAR required a partner who understood both their mission and resource constraints. The solution needed to be usable, simple and capable of disrupting existing approaches within the sector.\n\nThrough this partnership, UKNAR developed a prototype national asbestos register with minimal resources - positioning the organisation to shape future legislative and industry developments.\n\nThe impact is tangible: better protection for over 100,000 children and 13,000 teachers across the UK.\n\nThis case demonstrates how purpose-built digital platforms can support life-critical data management, enable systemic change and provide the foundation for national-scale transformation.","Ongoing Partnership",[652,653,654,655,656,657],"Asbestos SMART Manager (ASM) bespoke platform","Centralised asbestos register storage","Secure access for UKNAR and clients","Building-level data interaction","QR code scanning for instant contractor access","Prototype national asbestos register capability",[493,494,495],[],"We think Wubbleyou ‘get’ us, that they care about what we do and why we are doing it. They offer a unique perspective in turning our ideas into usable tech and offering value for money.\n\nIt was important for us to work with a developer who understood the not-for-profit, social enterprise environment and that to be a disruptor in this marketplace, we needed clients to be impressed with the simplicity of our message and the ease with which our system can be used.\n\nWe believe Wubbleyou have helped us do this, and we trust that they will be there for our future growth.\n\nThe fact that, with Wubbleyou’s help, we have been able to develop a prototype national asbestos register with minimal resources has meant that we can bring our experience to the table and help shape future developments when parliament is ready to move forward.","Sandra Miller-Simpson, Operations Director – UKNAR",{"id":663,"sort_order":383,"client":664,"slug":665,"industry":666,"partner":667,"summary":668,"outcome":669,"results":670,"services":680,"accent":314,"image_url":685,"is_active":21,"created_at":479,"problem_statement":686,"solution_narrative":687,"full_case_study":688,"timeline":689,"product_features":690,"technologies_used":696,"product_images":700,"client_logo_url":498,"testimonial_quote":701,"testimonial_author":702,"testimonial_author_photo":498,"client_size":498,"region":498},"49ca4c45-ecf9-4e55-ad15-3031eb28cbfc","Ultra Rare","ultra-rare","Blockchain & Digital Collectibles","Richie Hobson, Director","Ultra Rare create digital collectibles (NFTs) on the blockchain. When approached by the Texas Chainsaw Massacre franchise to produce a licensed NFT drop, they partnered with Wubbleyou to build the underlying smart contracts and launch infrastructure required to mint and sell the collectibles securely and at pace. Ultra Rare leveraged its brand and community, while Wubbleyou delivered the technical backbone on Ethereum.","The project launched in 5 weeks. Smart contracts on Ethereum automatically distributed payments between partners with no third-party developer access. Zero security incidents. $350,000 generated in two weeks from launch.",[671,674,677],{"label":672,"value":673},"Revenue generated","$350,000 in 2 weeks",{"label":675,"value":676},"Time to launch","5 weeks",{"label":678,"value":679},"Security incidents","Zero",[681,682,683,684],{"id":83,"slug":87,"title":86},{"id":382,"slug":386,"title":385},{"id":5,"slug":9,"title":8},{"id":308,"slug":312,"title":311},"https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fcase-studies\u002F1771555104626_61700b0cb217665b137d9d13_Front_page_art.jpg","Ultra Rare had a successful early run with digital collectibles, but lacked in-house capability to deploy and manage smart contracts required for minting NFTs on Ethereum - especially for a high-visibility licensed drop. There was no off-the-shelf technology they could trust, and blockchain minting expertise was scarce and unfamiliar to the team.","Wubbleyou partnered technically to build the core smart contract logic and launch infrastructure:\n\n- Wrote bespoke smart contracts to manage minting and ownership tracking\n- Ensured synchronised reveal of NFT images to owners\n- Designed revenue distribution mechanisms so that Ethereum payments and splits occurred automatically without third-party trust\n- Responded to fast-moving requirements with a collaborative and secure approach\n\nThe result was a secure, scalable NFT drop - with no security issues and strong commercial performance.","Ultra Rare are a UK-based digital collectibles creator specialising in blockchain-based NFTs. Before working with Wubbleyou, they had produced a suite of unique digital assets but didn’t have the technical capability to handle complex NFT minting on Ethereum - particularly for licensed franchise drops where security, automation and a seamless user experience are critical.\n\nWhen the Texas Chainsaw Massacre team approached Ultra Rare to produce an official NFT collection - including highly valued cards like Leatherface - they confronted a technical gap: the project required custom smart contracts and launch mechanics that weren’t available off the shelf. The technology was new, the requirements specialised, and the timelines tight.\n\nUltra Rare partnered with Wubbleyou to deliver the technical solution. The brief was clear: build secure, reliable smart contracts to handle individual NFT minting, proof of ownership, synchronized asset reveals, and a transparent revenue share mechanism - all built on Ethereum and without requiring trust in third-party developers.\n\nWubbleyou designed and developed the smart contracts and supporting infrastructure from scratch. The system ensured every collectible minted was uniquely traceable, payments were automatically distributed among partners, and the reveal of NFT images remained coordinated across the community.\n\nThe technical build was rapid yet robust - the product launched in just 5 weeks. In the first two weeks after release, the collection generated over $350,000 in income - a strong commercial validation of both the community’s enthusiasm and the solution’s execution. There were zero security issues reported, an impressive outcome given the complexity of blockchain deployments.\n\nRichie Hobson, Director of Ultra Rare, reflected on the partnership: working with Wubbleyou meant addressing technical challenges definitively while embedding automation and security directly into the product’s core. Looking ahead, Ultra Rare plans to expand its NFT ecosystem into games, web marketing platforms and new collectibles - all supported by the technical foundation established with Wubbleyou.","5 week launch",[691,692,693,694,695],"Bespoke NFT smart contracts for Ethereum","Synchronized reveal mechanics for collectible assets","Automated payment distribution between partners","Secure minting infrastructure aligned to franchise requirements","High-performance launch pipeline for rapid go-live",[697,698,699],"Solidity","NodeJS","Blockchain \u002F Ethereum",[],"The team at Wubbleyou were great to collaborate with - fast paced project solving all technical problems we threw at them with security and professionalism.\n\nDesigning the technology from scratch with Wubbleyou meant we were able to put into place processes which didn't involve us having to trust anyone. For example, with the Ethereum payments, it was all built into the drop that the shares would be automatically distributed between the partners and no third party developer would have access.\n\nThe tech that we needed to use to mint the NFTs on Ethereum was very new. We were only aware of a few people who were familiar with it, and we neither knew them personally nor particularly trusted. It wasn't possible to buy an off-the-shelf solution from a reputable company.\n\nWe had to either take a punt: either use people who had experience but we didn't know \u002F have any working relationship with, or build it ourselves. This is where Wubbleyou came in! Wubbleyou have a proven track record, and it helped that they were local too.","Richie Hobson, Director - Ultra Rare",{"id":704,"sort_order":705,"client":706,"slug":707,"industry":708,"partner":709,"summary":710,"outcome":711,"results":712,"services":719,"accent":724,"image_url":725,"is_active":21,"created_at":726,"problem_statement":727,"solution_narrative":728,"full_case_study":729,"timeline":498,"product_features":730,"technologies_used":741,"product_images":742,"client_logo_url":498,"testimonial_quote":743,"testimonial_author":744,"testimonial_author_photo":745,"client_size":498,"region":498},"081ab3ff-22d2-4185-9143-810ed83ceddd",7,"Able Agent","able-agent","Real Estate Training & Compliance","Charlotte Jeffrey-Campbell","Able Agent transformed from a traditional training consultancy into a scalable SaaS platform serving 7,000+ users across the UK property sector. Working with Wubbleyou, they built InHouse - a white-label e-learning platform that replaced fragmented training methods with an intuitive digital solution now supporting major multi-brand estate and letting agency networks","In just two years, InHouse reached 7,000+ users representing a double-digit percentage of the UK property training market. The platform now delivers the equivalent work of 50 trainers, enabling Able Agent to scale beyond service delivery into a market-disrupting technology asset generating recurring revenue.",[713,716],{"label":714,"value":715},"Platform Users","7000",{"label":717,"value":718},"Scale Achievement","2 years of rapid growth",[720,721,722,723],{"id":83,"slug":87,"title":86},{"id":234,"slug":238,"title":237},{"id":382,"slug":386,"title":385},{"id":5,"slug":9,"title":8},"#268d90","https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fcase-studies\u002F1772800614316_Screenshot_2026-03-04_at_16.02.32.png","2026-03-06T13:04:07.580877+00:00","Able Agent had spent years delivering face-to-face training across the UK property sector and understood the operational pressures agencies faced. The industry relied on paper manuals and costly one-day workshops that created compliance gaps, reputational exposure, and inconsistent knowledge across branches.\n\nCharlotte Jeffrey-Campbell and her co-founders Lee Daymond, Helen Thompson, and Barry Braley recognized a critical weakness in the market: there was no effective way to deliver training at scale. Multi-branch agencies needed deeper reporting, stronger compliance oversight, white labelling capabilities, and embedded controls - but existing solutions were either too complex or too limited.\n\nTheir initial WordPress platform proved demand but had reached its technical ceiling. Growth required more than incremental improvements; it demanded a purpose-built B2B product that could scale to thousands of users while remaining intuitive enough for everyday operations.","Wubbleyou partnered with Able Agent to transform proven industry expertise into scalable technology. The brief was deliberate: build something robust enough for enterprise growth but intuitive enough that users would \"log in and just think, 'That's easy. I know what I'm doing.'\"\nRather than attempting to build internally or hire generic developers, Able Agent formed a strategic partnership through their existing brand partners at Cargo Creative. Wubbleyou brought specialized B2B product expertise to translate Able Agent's operational philosophy into product architecture.\n\nThe development focused on friction reduction - the primary differentiator from competitor platforms. Every feature was filtered through Charlotte's simplicity principle: strengthening the system without overcomplicating it. The platform was designed with modular \"building blocks of development,\" giving Able Agent control over evolution rather than forcing them to react to demand.\n\nThe result was InHouse: a white-label digital learning and compliance platform that enables agencies to manage mandatory training, reduce compliance risk, and embed structured e-learning into daily operations across independent branches and major multi-brand groups.","Across the UK property sector, Able Agent has become a powerful partner for estate and letting agencies navigating complex compliance and training demands. What began as frustration with fragmented training evolved into InHouse: a digital learning and compliance platform now supporting over 7,000 users - from independent branches to major multi-brand estate and letting groups.\n\nThe Training Problem Nobody Solved\nCharlotte Jeffrey-Campbell had spent years delivering training across the sector. She understood the pressures agencies faced and the risks of inconsistent knowledge - compliance gaps, reputational exposure, uneven performance across branches. In an industry once dominated by paper manuals and costly one-day workshops, she believed there was a more effective way to deliver learning at scale.\n\"I always wanted to set up an e-learning platform,\" Charlotte explains. \"There was a real gap in being able to train people properly.\" Alongside co-founders Lee Daymond, Helen Thompson and Barry Braley, they decided to solve that problem.\n\nProving the Market\nAble Agent launched its first platform using WordPress - a pragmatic way to validate demand on a modest budget. Agencies engaged, learners completed modules, and the model proved scalable beyond in-person delivery. The approach worked, but as adoption grew, so did complexity.\nMulti-branch agencies needed deeper reporting, stronger oversight, white labelling and embedded compliance controls. The licensing model required refinement. The platform had proven the opportunity, but it had reached its technical limits. Growth demanded purpose-built technology.\n\nBuilding for Scale Without Losing Simplicity\nFor Charlotte, simplicity was non-negotiable. \"I wanted someone to log in and just think, 'That's easy. I know what I'm doing.'\" That principle became the filter for every development decision.\nThe inflection point came when growth required B2B product specialists. Cargo Creative - the long-standing heroes behind Able Agent's brand and market presence - introduced the team to Wubbleyou.\nAble Agent recognized a critical weakness in competitor platforms: friction. Complexity does not scale well across large agency networks. The priority for InHouse was simple - reduce friction at every touchpoint.\n\nWubbleyou worked closely with Able Agent to translate that philosophy into product architecture, strengthening the system without overcomplicating it. The brief was deliberate: robust enough for enterprise growth, intuitive enough for everyday users.\nFrom Service Business to Scalable Asset\nThe result is a platform that has scaled to thousands of users in under two years, supporting major multi-brand networks while retaining the clarity Charlotte insisted on from day one. Able Agent is no longer just a training provider; InHouse has become a key technology asset for the industry.\n\n\"We've spent two years building a solid platform,\" Charlotte says. \"Now we're looking to grow and diversify within the industry.\" The roadmap is clear, with further growth and value creation ahead.\nReflecting on the partnership, Charlotte notes: \"The structure of the platform and the dashboard has allowed us to create building blocks of development.\" The modular system gives Able Agent control over its evolution. Instead of reacting to market demands, the team can focus on strategic growth.\n\n\"There are a handful of trainers in the industry,\" Charlotte observes, \"and our numbers suggest InHouse does the work of around 50 trainers.\"\n\nThe Productization Model\nMark Renney, Managing Director at Wubbleyou, reflects: \"Able Agent is a strong regional example of a business that productises knowledge into tech for rapid growth. That's where we partner best - transforming proven B2B expertise into AI-augmented technology that can be licensed worldwide, creating recurring revenue and reducing founder dependence.\"\nThe case demonstrates what's possible when industry expertise meets specialized product development. By focusing on friction reduction, modular architecture, and user-centered design, Able Agent and Wubbleyou created not just a platform, but a new market category in property training technology.",[731,732,733,734,735,736,737,738,739,740],"Comprehensive dashboards for monitoring training completion across entire agency networks","Real-time compliance tracking and risk visibility","Fully branded training platforms for large agency groups","Custom learning pathways combining Able Agent content with client-specific materials","Embedded Compliance Controls","Intuitive User Experience","Simplified navigation designed for everyday users, not tech specialists","Seamless course progression and qualification pathways","Flexible Licensing Model","Enterprise white-label solutions for major networks",[493,494,495],[],"“With Wubbleyou, we’ve built InHouse into market-disrupting technology. In just two years, the platforms now have over 7,000 users - a double-digit percentage of the market.\"","Charlotte Jeffrey-Campbell, Director, The Able Agent","https:\u002F\u002Fnqvtgsnvkuompyhdclct.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Ffiles\u002Fcase-studies\u002Ftestimonials\u002F1772801312224_Screenshot_2026-03-06_at_12.48.17.png"]