Business Intelligence
See your product performance, and make better decisions, faster.
Get the visibility you need to make confident decisions - without waiting for someone to pull a report.
Free conversation. No commitment.

Trusted by ambitious B2B founders and organisations


















Sound familiar?
You're making important decisions based on gut feel because you can't get the data fast enough
Your numbers live in five different spreadsheets and nobody agrees on which one is right
You only find out about problems after they've already cost you money
Your board or investors want reporting you can't currently produce without days of manual work
Real-time visibility
See how your business is performing right now - revenue, pipeline, operations - in one place
Confident decisions
Make strategic choices backed by data, not instinct. Faster decisions, fewer regrets.
Early warning systems
Spot problems before they become crises - pipeline drops, churn signals, delivery bottlenecks
Investor-ready reporting
Professional, automated reporting that tells the story your board and investors need to hear
About this service
What numbers must improve to achieve your 3–5 year goals? We create that clarity, build the integration layer to unify your data, and surface it in real-time dashboards that make the right decision obvious.
What's included
Business Intelligence
See your product performance, and make better decisions, faster.
Talk to us about this View all servicesData audit
We map your data landscape - where it lives, what shape it's in, and what questions you most need it to answer
Architecture & design
We design a data architecture that brings your information together and makes it queryable and reliable
Dashboard build
We build the dashboards and reports you actually need - focused on decisions, not vanity metrics
Training & handover
We make sure you and your team can use, trust, and extend the system independently

Department for Education
Since 2017, Wubbleyou has partnered with the Department for Education to design, build and manage the flagship digital platforms behind the National Apprenticeship & Skills Awards (NASA) and National Apprenticeship Week (NAW). What began as a six-week rebuild challenge evolved into an 8+ year (now decade-long contracted) partnership supporting six interconnected platforms, handling millions of interactions annually and serving hundreds of thousands of users.

NHS Partnership
The NHS partnership was responsible for purchasing hundreds of thousands of products for NHS trusts. However, critical procurement data was being manually analysed via spreadsheets, resulting in inefficiencies, inaccuracies, stress within the team and strained supplier relationships. Wubbleyou developed custom-built software to provide clean, normalised data in real time, processing millions of records automatically and enabling meaningful cost-saving analysis.
"Wubbleyou came highly recommended by all their clients. What could have been a complicated and daunting project ended up being enjoyable and educational."
What market leading clients say about working with us
"We got product launched within 6 months from a standing start. That was no mean feat! Because of that, we have had users on the platform early on, and the product is already revenue generating."
"We think Wubbleyou 'get' us, that they care about what we do and why we are doing it. They offer a unique perspective in turning our ideas into usable tech and offering value for money."
"The team at Wubbleyou were great to collaborate with. This was a fast paced project in which they solved all the technical problems we threw at them and provided security and professionalism that we were delighted with."
"We needed a partner that held us accountable and kept us ambitious — but that was also flexible and responsive when we needed to change course."
Designed for founders, not analysts
We build dashboards that answer business questions, not ones that require a data degree to interpret
Actionable, not academic
Every metric we surface is connected to a decision you can make or an action you can take
Integrated into your workflow
BI that lives where you work - not another tool you have to remember to check
Your investment is protected
We start with your highest-value questions and build outward - so you get actionable insights from day one, not after a six-month data warehousing project. If your data isn't ready, we'll tell you honestly and help you fix it first.
Almost anything - CRM, accounting, project management, spreadsheets, databases, APIs. If it holds data, we can likely connect it.
Sometimes, but not always. When we build a product with you, we handle this by default, so it's not something you need to worry about.
First dashboards are typically live within 4–6 weeks. We start with your highest-value questions and build outward.
That's the goal. We build for handover, not dependency. Training and documentation are included.
Ready to explore Business Intelligence?
Let's talk about what this could look like for your business.
The founders who build market-disrupting products don't wait for things to calm down.
There's never a perfect moment... But there has never also been a better time. Entire B2B industries are on the cusp of commoditisation - business leaders who empower their team with tech and AI, will be able to build industry leading service businesses with small but mighty teams. Tech and AI means we can productise value, but still empower your people to create way more value than has ever been possible before. But there's a right method - one that de-risks the move, stages the build alongside your existing business, and turns your proven expertise into a product that compounds. Let's talk about where you are and what the path forward looks like.
