Ultra Rare
The Problem
Ultra Rare had a successful early run with digital collectibles, but lacked in-house capability to deploy and manage smart contracts required for minting NFTs on Ethereum - especially for a high-visibility licensed drop. There was no off-the-shelf technology they could trust, and blockchain minting expertise was scarce and unfamiliar to the team.
Our Solution
Wubbleyou partnered technically to build the core smart contract logic and launch infrastructure: - Wrote bespoke smart contracts to manage minting and ownership tracking - Ensured synchronised reveal of NFT images to owners - Designed revenue distribution mechanisms so that Ethereum payments and splits occurred automatically without third-party trust - Responded to fast-moving requirements with a collaborative and secure approach The result was a secure, scalable NFT drop - with no security issues and strong commercial performance.
Features Built
Bespoke NFT smart contracts for Ethereum
Synchronized reveal mechanics for collectible assets
Automated payment distribution between partners
Secure minting infrastructure aligned to franchise requirements
High-performance launch pipeline for rapid go-live
Client Testimonial
The team at Wubbleyou were great to collaborate with - fast paced project solving all technical problems we threw at them with security and professionalism. Designing the technology from scratch with Wubbleyou meant we were able to put into place processes which didn't involve us having to trust anyone. For example, with the Ethereum payments, it was all built into the drop that the shares would be automatically distributed between the partners and no third party developer would have access. The tech that we needed to use to mint the NFTs on Ethereum was very new. We were only aware of a few people who were familiar with it, and we neither knew them personally nor particularly trusted. It wasn't possible to buy an off-the-shelf solution from a reputable company. We had to either take a punt: either use people who had experience but we didn't know / have any working relationship with, or build it ourselves. This is where Wubbleyou came in! Wubbleyou have a proven track record, and it helped that they were local too.
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