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Ultra Rare
Ultra Rare produce digital collectables called NFTs. They were approached by the Texas Chainsaw Massacre team, who wanted to get Ultra Rare involved in their Intellectual Property. Ultra Rare produced the NFTs for the film franchise, including high value cards such as Leatherface.
Challenges
‘Wubbleyou had to write smart contracts so we could sell the NFTs. You've got to have a smart contract which contains all of the details. Each one is minted individually to show proof of ownership. It's all on the Blockchain. Each one has their own specific transaction code, but all images have to be revealed to their owners at the same time. There's quite a lot of different technical things that they had to put together to pull this off.’
- Timing- We generally have around 8 weeks to turnaround a project. This one had to be completed in 5 weeks. In addition, all of the collectible cards had to be revealed at the same time.
- Unfamiliar technology- We had to build the technology on a Blockchain called Ethereum, which we had never used before.
- Security- The landscape is rife with hacks, scams and people trying to game the system. As we were creating the tech for this project, many similar projects ran by different developers were imploding due to poor quality or being hacked.
Results
We pride ourselves on executing an idea that our client brings to us: here was a great example.
- This was cutting edge technology, and enabled Ultra Rare to generate $350,000 income in two weeks.
- The project was delivered on-time, enabling Ultra Rare to release their cards on Halloween.
- As we were creating the tech for this project, many similar projects ran by different developers were imploding due to poor quality or being hacked. We worked hard to understand and catalogue the many way this was happened, and built lots of automated tests to ensure our solution would not fall over in the same way. As a result, there were no security breaches.
Let's hear from Ultra Rare...
We talked to Director Richie Hobson about this exciting (and definitely rare) project
Tell us about Ultra Rare:
Ultra Rare produce different NFTs on the Blockchain; before getting involved with Wubbleyou, we had around 50 collectible characters with different rarities and values. Unbeknown to us, one of the people involved in the Texas Chainsaw Massacre was collecting our NFTs. They liked how we were doing things, they wanted to involve them in their Intellectual Property. They asked Ultra Rare to produce the NFTs for the Texas Chainsaw Massacre franchise.
Richie Hobson, Director - Ultra Rare
We released our first set of NFTs in January 2021 and we did quite well. We make some of the best, and because we got in on it very early, we built it up a big community. We didn't know our community members personally. But it turned out one of the people from Texas Chainsaw Massacre was a big collector of ours; he loved our stuff.
Why were you looking to embark on a Technical Project?
Wubbleyou had to write smart contracts so we could sell the NFTs. You've got to have a smart contract which contains all of the details. Each one is minted individually to show proof of ownership. It's all on the Blockchain. Each one has their own specific transaction code, but all images have to be revealed to their owners at the same time. We couldn't do that ourselves.
Can you give us an example of the pain that you were experiencing?
The tech we were using was so new, and there just wasn't an off-the-shelf solution for what we needed.
Richie Hobson, Director - Ultra Rare
The tech that we needed to use to mint the NFTs on Ethereum was very new. We were only aware of a few people who were familiar with it, and we neither knew them personally nor particularly trusted. It wasn't possible to buy an off-the-shelf solution from a reputable company.
We had to either take a punt: either use people who had experience but we didn't know / have any working relationship with, or build it ourselves. This is where Mark came in! Wubbleyou have a proven track record, and it helped that they were local too.
Did you have any reservations?
We were extremely excited about the opportunity but it also involved us minting on a new blockchain which meant technology and smart contracts which we hadn't deployed previously, when working to a tight time frame that caused some concerns.
What was it like working with Wubbleyou?
The team at Wubbleyou were great to collaborate with, this was a fast paced project in which they solved all the technical problems we threw at them and provided security and professionalism that we were delighted with.
Richie Hobson, Director - Ultra Rare
Designing the technology from scratch with Wubbleyou meant we were able to put into place processes which didn't involve us having to trust anyone. For example, with the Ethereum payments, it was all built into the drop that the shares would be automatically distributed between the partners and no third party developer would have access.
What's next for your business?
We are working on a number of exciting projects. We will be launching a game which incorporates NFT collectibles. We are also building a web marketing and creative platform. These will run alongside the collectibles and comics that we are already known for.